Genius Drive Logo


Our latest thinking on the issues that matter most in value enablement, management, and consulting.
Nancy Maluso Value Coffee Talk
Episode 46: CMO Perspectives: Crafting Your Compelling Value Storytelling

Why is storytelling so effective for marketing, sales and customer success?

What are the important elements you must include in your differentiating storytelling?

In this episode, Thomas Pisello and April Morley discuss the effectiveness of storytelling in marketing and customer engagement with CMO and GTM analyst expert guest Nancy Maluso.

Read More »
Ken Powell
Episode 41: CRO Perspectives – Embracing a Value-Centric Approach

Can weaving value into the DNA of the seller and company have a big impact?

Absolutely! In this episode, Thomas Pisello and April Morley interview Ken Powell, Chief Revenue Officer (CRO) at a FinTech and accounting software firm. They discuss the changes in the buying environment, the evolution of sales, the new role of sellers as change agents and the importance of weaving value into everything.

Read More »
Cheryl Marriott
Episode 40: Key Sales Enablement Practices for Value Selling Success

How can sales enablement help amplify the adoption and impact of value selling?

In this interviews, Cheryl Marriott, Senior Director for Sales Enablement at Skillsoft, discusses the sales enablement programs that can help drive value selling adoption and success, including the leverage of AI, the need for up-skilling and re-skilling, and the use of badging to prove learning accomplishments.

Read More »
Value Coffee Talk - Steve Peck
Episode 37: CRO Perspectives – The Importance of a Customer-Centric Value Approach

Why should a focus on customer-centric value be the main priority for the modern Chief Revenue Officer (CRO)?

In this episode of the Value Coffee Talk Podcast, Thomas Pisello and April Morley interview Steve Peck, a fractional CRO and go-to-market advisor. They discuss the challenges in B2B sales and marketing, particularly in the face of macroeconomic factors that are driving budget constraints and increased scrutiny of purchasing decisions.

Read More »
Value Coffee Talk- Fiona Leeson
Episode 36: The Power of Value Storytelling

What is the secret sauce to the best value program?

According to our guest, the secret lies in effective value storytelling. In this episode of the Value Coffee Talk podcast, Fiona Leeson, Director of Customer Value for Finastra, shares insights on building a successful value program. She discusses the importance of selecting the right scope for the program based on the customer lifecycle and organizational maturity.

Read More »