INSIGHTS

Our latest thinking on the issues that matter most in value enablement, management, and consulting.
Ran Haimoff
Podcasts
Episode 57: A New Path – From Value Consultant to Sales Strategy Leader

In this episode of the Value Coffee Talk podcast, hosts Thomas Pisello and April Morley engage with Ron Haimoff, the Head of Sales Strategy at Replicant.

The trio discussed Ron’s unconventional journey into value consulting, the evolution of value programs at DocuSign, and the best ways to scale value programs in today’s business environment.

Ron shares insights on transitioning from value consulting into more strategic roles, the significance of cross-functional collaboration in value roles, and offers valuable advice for aspiring value practitioners.

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Caradonna
Podcasts
Episode 56: The Role of Value Engineering in Smaller Growth Companies

In this Value Coffee Talk podcast episode, Tom Pisello and David Caradona discuss how to achieve $100 million in growth using value selling and value enablement. The pair emphasize the importance of shifting from a product-focused approach to a value-focused approach, and the role of value engineering in driving this transformation.

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Stephen and Sheevaun Value Coffee Talk
Podcasts
Episode 55: Customer Centric: Building Trust and Confidence with Buyers

In this episode, our hosts Tom Pisello, April Morley, interview financial selling expert Dr. Stephen Timme, and sales enablement leader Sheevaun Thatcher to discuss the challenges that sales teams face in meeting customer expectations and delivering value and how to leverage a customer centric approach to improve engagements, build trust and instill decision confidence.

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Value Plan Cover
Podcasts
Episode 54: Leveraging Assessments to Build a Collaborative Customer Value Plan

In this episode, Tom Pisello and April Morley discuss leveraging value capability and maturity assessments with special guests Justin Zacks and Saul Gerdes, co-founders of the value automation platform provider, Value Plan. The guests share their journey with value and the importance of speaking in customer language throughout the entire customer journey and how interactive assessments can help build this in a collaborative fashion.

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Greg MacKinnon
Podcasts
Episode 53: Value Leader Perspectives: The Importance of Teaching, Evangelism and Self-Service

In this episode, Tom Pisello and April Morley interview Greg MacKinnon, the value leader for Loftware, about the practice of value engineering. The trio discuss the evolution of value programs at companies like Siebel and SAP, and how the new generation of programs needs to evolve to be more seller and customer success empowering – with value leaders as more teacher, coach and evangelist.

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Jim Schattin Value Coffee Talk Podcast
Podcasts
Episode 50: Challenges in Customer Onboarding and How to Overcome Them

In this episode, Tom Pisello and April Morley interview Jim Schattin, the Senior Vice President of Customer Success at Placer.ai. They discuss the importance of the handoff from pre-sales to customer success post-sales and the challenges customers face during the onboarding process. Jim emphasizes the need for clear communication, setting expectations, and establishing a mutual success plan with the customer.

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Nancy Maluso Value Coffee Talk
Podcasts
Episode 46: CMO Perspectives: Crafting Your Compelling Value Storytelling

Why is storytelling so effective for marketing, sales and customer success?

What are the important elements you must include in your differentiating storytelling?

In this episode, Thomas Pisello and April Morley discuss the effectiveness of storytelling in marketing and customer engagement with CMO and GTM analyst expert guest Nancy Maluso.

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