In this Value Coffee Talk conversation, CRO Tom Canning discusses the challenges of burnout in high-stakes commercial roles with host Tom Pisello. In this session, Mr. Canning emphasizes the lack of control individuals have over customer priorities, the emotional toll it takes when deals fall through, and the best ways to transcend this challenge and still exceed your sales goals.

In this Value Coffee Talk podcast, Ray Meiring, CEO of QorusDocs, discusses the significance of optimizing proposals with value communication and quantification in order to drive growth success.

In this episode of the Value Coffee Talk podcast, host Tom Pisello speaks with value leader Mike Samuels from Pendo.io about the importance of storytelling in value consulting, the challenges of quantifying ROI, and the role of AI in enhancing value measurement.

In this Value Coffee Talk podcast, Mike Slater, PE Operating Partner for the Carlyle Group, discusses the importance of aligning sales efforts with the ideal customer profile (ICP) to improve pipeline efficiency and win ratios.

In this episode of the Value Coffee Talk podcast, host Tom Pisello meets with Angela Hughes, VP of Revenue Acceleration for security firm Ping Identity.

The pair discusses the importance of elevating the level of conversation with customers and prospects, in order to uncover transformative opportunities.

In this episode of the Value Coffee Talk podcast, host Thomas Pisello welcomes Jen Thompson, a seasoned sales performance consultant and former Google sales enablement lead.

The pair discuss the challenges and strategies of enabling and training large sales teams, from her Google experience, and the nuances of working with smaller growth firms.

In this episode of the Value Coffee Talk podcast, Thomas Pisello and sales strategy / value leader Steve Thibodeau discuss the complexities of ROI in AI implementations.

The pair explore the paradox of AI investments, the challenges of scalability, and the importance of governance and data readiness.

In this episode of the Value Coffee Talk Podcast, host Thomas Pisello and Scott Shaul, veteran GTM leader, discuss the concept of the Outcome Economy, which emphasizes aligning vendor and customer incentives around measurable value delivery.

In this episode of Value Coffee Talk, host Thomas Pisello and Jack Cochran, GM of the PreSales Collective, discuss the evolving landscape of sales engineering, particularly in the context of AI and value consulting.

In this episode of Value Coffee Talk, Thomas Pisello and Max Elster discuss the evolving landscape of value engineering in the age of AI.

The pair explore how AI is reshaping the role of value engineers, emphasizing the importance of differentiation, customer accountability, and the orchestration of value across organizations.

In this episode of the Value Coffee Talk Podcast, Thomas Pisello interviews Matt Dixon, a renowned sales performance author, analyst and consultant. They discuss the evolution of sales challenges over the past decade, particularly in the context of AI and virtual selling.

In this episode of the Value Coffee Talk podcast, host Thomas Pisello and guest Mike Muhlfelder, veteran CRO and sales performance coach, discuss the current challenges in B2B sales, particularly in light of economic uncertainty and the rise of AI. The pair unfold two fundamentals – proper value-centric qualification and discovery processes can lead to an incredible increase in success.