INSIGHTS

Our latest thinking on the issues that matter most in value enablement, management, and consulting.
Chris Mabry
Podcasts
Episode 96: Is the Future of Solutions Engineering all about Value?

In this episode of the Value Coffee Talk podcast, host Tom Pisello engages with Chris Mabry, head of community at iris.ai and long time Sales / Solution Engineering advocate and thought leader with the Pre-Sales Collective, discussing the evolving role of Solutions Engineers, the role they will play in Value Selling, and the impact of AI on sales.

The pair discuss the decline of performance standards in sales, the importance of mindsets and behaviors for high performers, and the impact of AI on sales processes.

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Stephen More Cover
Podcasts
Episode 91: Unlocking Customer Value – Do Sales Engineers Hold The Key?

In this episode of Value Coffee Talk, host Thomas Pisello interviews Stephen Morse, a seasoned sales engineer and CEO of the SE Leadership Institute.

The pair discussed the evolving role of sales engineers, the importance of value in sales conversations, and the cultural differences in how value is perceived across different regions.

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Tom Canning Cover
Podcasts
Episode 90: B2B GTM – The Emotional Toll of Customer Control

In this Value Coffee Talk conversation, CRO Tom Canning discusses the challenges of burnout in high-stakes commercial roles with host Tom Pisello. In this session, Mr. Canning emphasizes the lack of control individuals have over customer priorities, the emotional toll it takes when deals fall through, and the best ways to transcend this challenge and still exceed your sales goals.

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Mike Samuels Cover
Podcasts
Episode 88: The Art of Quantifying Value

In this episode of the Value Coffee Talk podcast, host Tom Pisello speaks with value leader Mike Samuels from Pendo.io about the importance of storytelling in value consulting, the challenges of quantifying ROI, and the role of AI in enhancing value measurement.

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