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ARTICULATE YOUR VALUE STORY,
ACCELERATE YOUR REVENUE GROWTH

We partner with your team to define your value story, enable your go-to-market teams, and deliver credible business cases for your most strategic deals.

VALUE IS EVERYTHING

With Frugalnomics in full effect, your customers care less about how your solution works, and more about the value you deliver.

Can your go-to-market teams clearly articulate your unique, differentiating value?
Can you easily quantify tangible outcomes and credibly prove ROI both pre and post sale?
Do you have the best practices and resources needed to quickly develop, launch and scale your value program?

Imagine being able to communicate your unique value proposition at every stage of the customer lifecycle to more effectively win, retain, and expand your customer base.

Accelerate Value Selling with the Value Storytelling Framework
Create Unique Value
Storytelling
Establish your differentiated value proposition and develop compelling messaging and content to engage and inspire your target customers to buy
Accelerate and Scale Value Selling and Storytelling

Quantify the Impact of your Solution with a Business Case

Craft a CFO-ready business case in collaboration with your key customers, underpinned by solid value justification.

Deal Support for Value Selling
Drive Value Enablement and Client Engagement

Enable your sales and success teams to communicate and quantify your differentiating value confidently, with the right value selling training, certification and support.

THE IMPACT OF INSPIRED
VALUE STORYTELLING

With over 40 years of practice leadership, we are your secret weapon to value success.
Trusted by the world’s fastest growing companies:

CASE STUDIES

EVENTS, PODCASTS and INSIGHTS

Value Storytelling unifies Value Selling and Outcome-Based Selling

The Art of Value Storytelling: Bridging Value Selling and Outcome-Based Selling

Two popular methodologies are value selling and outcome-based selling, each with its unique emphasis and techniques. However, as the landscape evolves, integrating these approaches into a cohesive strategy is a core focus area. This is where the concept of “Value Storytelling,” plays a transformative role in bridging value selling and outcome-based selling. Value Storytelling not only addresses the intrinsic benefits of a product but also emphasizes the ultimate outcomes. This weaves a narrative that covers all bases—from addressing customer pain points to achieving their broader organizational goals.

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Matt Edwards Value Coffee Talk Podcast

Episode 33: Chief Customer Officer Perspective – How Valuable is Customer Success? 

In this episode, Matt Edwards, Chief Customer Officer at Defense Storm, discusses the challenges and value of customer success in today’s business landscape. He highlights the shift in funding and the need for customer success to prove its worth in terms of revenue and value delivery.

Edwards emphasizes the importance of embracing the question of what customer success does and justifying its value to the organization. He also discusses the use of mutual contracts, the role of QBRs (business reviews), and the quantification of ROI in customer success.

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READY TO CHAT ?

Looking to better communicate and quantify value for your customers? 

Partner with us to accelerate your value initiatives and drive revenue growth.