ARTICULATE YOUR VALUE STORY,
DRIVE CUSTOMER OUTCOMES

We partner with your team to define your value story, enable your go-to-market teams, and develop credible business cases with your most strategic clients.

VALUE IS EVERYTHING

With Frugalnomics in full effect, your customers care less about how your solution works, and more about the value you deliver.

Can your go-to-market teams clearly articulate your unique, differentiating value?
Can you easily quantify tangible outcomes and credibly prove ROI both pre and post sale?
Do you have the best practices and resources needed to quickly develop a business case for your strategic deals?

Imagine being able to communicate your unique value proposition at every stage of the customer lifecycle to more effectively win, retain, and expand your customer base.

Accelerate Value Selling with the Value Storytelling Framework
Create Unique Value
Storytelling
Establish your differentiated value proposition and develop compelling messaging and content to engage and inspire your target customers to buy
Accelerate and Scale Value Selling and Storytelling

Quantify the Impact of your Solution with a Business Case

Craft a CFO-ready business case in collaboration with your key customers, underpinned by solid value justification.

Deal Support for Value Selling
Drive Value Enablement and Client Engagement

Enable your sales and success teams to communicate and quantify your differentiating value confidently, with the right value selling training, certification and support.

THE IMPACT OF INSPIRED
VALUE STORYTELLING

With over 40 years of practice leadership, we are your secret weapon to value success.
Trusted by the world’s fastest growing companies:

CASE STUDIES

EVENTS, PODCASTS and INSIGHTS

Buyer Mayhem

Value Centric: Turning Buyer Mayhem into Revenue Momentum

B2B buying is in turmoil. This according to the latest Forrester research revealing the sobering reality: almost 9 in 10 B2B purchases stall during the buying journey, and when a decision is made, more than 80% of buyers are dissatisfied with their chosen provider.

Yet amidst this “buyer mayhem,” a clear solution emerges: Value Selling: prioritizing a buyer-centric approach and focusing on measurable outcomes, organizations can address the critical gaps in today’s broken buying process.

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2025 Predictions

Top 5 Predictions for 2025: The Future of Value Selling, Marketing, and Customer Success

As B2B solution providers become increasingly focused on delivering measurable outcomes to their customers, the shift toward value-driven strategies is reshaping sales, marketing, and customer success. Value management, value consulting, and value enablement are no longer niche capabilities—they’re becoming essential for winning and retaining customers in 2025 and beyond.
Here are five key predictions for how value-focused strategies will evolve in the coming year, along with the challenges companies must overcome to realize these outcomes

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Value Program Leader Archetypes

The Four Archetypes of Value Program Leaders: Mapping Success Across Automation, Scale, and Alignment

In a recent survey, we examined the key characteristics of value program leaders, with each falling into four distinct archetype categories — Doer, Enabler, Evangelist, and Orchestrator — each representing a different level of maturity and focus along two key dimensions.

Understanding which archetype you currently are, and how you would like to evolve to the more desired type is essential for organizations looking to optimize their value programs and scale their impact.

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READY TO CHAT ?

Looking to better communicate and quantify your differentiating value to your customers? 

Partner with us to accelerate your value initiatives and drive revenue growth.