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BETTER ARTICULATE
YOUR COMPANY’S
DIFFERENTIATING VALUE

Genius Drive delivers services, content & tools to improve your organization’s ability to scale value across the entire customer lifecycle.
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VALUE IS EVERYTHING

With Frugalnomics in full effect, your customers care less about how your solution works, and more about the value you deliver.

Can your go-to-market teams clearly articulate your unique, differentiating value?
Can you easily quantify tangible outcomes and credibly prove ROI both pre and post sale?
Do you have the best practices and resources needed to quickly develop, launch and scale your value program?
What if you could accelerate and scale your value marketing, selling and customer success programs to better win, retain and grow?
Create Unique Value
Storytelling
Establish your differentiated value proposition and develop compelling messaging and content to engage and inspire your target customers to buy
Accelerate and Scale your Value Program
Apply automation technology to scale your value program and change management expertise to create lasting success
Drive Value Enablement and Client Engagement

Enable your sales and success teams to communicate and quantify your differentiating value confidently, with the right training, certification and support

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THE IMPACT OF INSPIRED
VALUE STORYTELLING

With over 40 years of practice leadership, we are your secret weapon to value success.
  • Accelerate the launch and development of your value-centric Go-to-Market, Sales, and Value Management Programs
  • Scale value more efficiently and effectively into many more client engagements
  • Create more opportunities, accelerate sales cycles by 30%, improve deal size, and boost win rates by 20%
  • Reduce renewal fallout and inspire existing account growth
Trusted by the world’s fastest growing companies:
ever-view
k1x
mediafly
pfm
plastic-bank
sphere

CASE STUDIES

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Improved the articulation of differentiating value
With Genius Drive’s tailored value storytelling framework and strategic tools, K1x accounting software experienced a significant boost in new opportunities and sales revenue.
Accelerated company and solution launch and growth

Leveraging Genius Drive’s value storytelling framework and strategic marketing, Conversus successfully launched a new product, amassing $2B in assets in under two years.

Improved seller engagement and prospecting outreach
In partnership with Genius Drive, PFM Asset Management enhanced seller skills in value outreach and engagements, leading to increased sales opportunities, better win rates, and notable growth.

EVENTS, PODCASTS and INSIGHTS

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Value Coffee Talk Cover for Todd Caponi

Episode 15: The Transparency Value Sale

December 8, 2023

Why is Transparency so important for B2B selling effectiveness?

In this Value Coffee Talk podcast we grab Todd Caponi, a best selling author of the books: The Transparency Sale and The Transparency Sales Leader and acclaimed sales historian to discuss why trust and transparency are essential to B2B selling success.

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Value Coffee Talk for Michael Ketchmere

Episode 14: Value Realization Roadmap

December 8, 2023

How do you implement a Value Realization program and get it right?

In this coffee talk chat we grab time with value practice leader Michael Ketchmere, to discuss his journey for implementing Value Realization.

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Value Coffee Talk Marian DeSimone

Episode 13: Value is in the Eye of the Beholder

December 8, 2023

Where does the term “Value is in the Eye of the Beholder” come from, and why is it so important?

In this Value Coffee Talk we discuss this topic with value consulting expert Marian Desimone, learning about how to best create value-based personas and leverage this to create deeper, more effective engagements and business case proposals.

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“As we launched our new fund, we had to create compelling storytelling, explaining our differentiating value to new prospects. Leveraging Tom’s messaging expertise and services, we codified our customer’s challenges and built compelling infographics, presentations and more to prove the value of our new solution, improve customer engagement and grow our business at record levels”
NEIL MENARDPARTNER, PRESIDENT OF GLOBAL DISTRIBUTION, CONVERSUS
NEIL MENARD
“Genius Drive acts as an essential extension of our team, helping us to quickly codify our unique value story and transition our team from selling products to collaborating with our customers on savings and positive financial outcomes. With Genius Drive we rapidly enabled our marketing content to inspire action, and empowered our new sales team with the tools needed to credibly communicate and quantify our unique value to prospects.”
KEN POWELLCHIEF REVENUE OFFICER, K1x
KEN POWELL
“Genius Drive empowered our team with the right content and training to pivot from pitching our firm and products, to better connecting with buyer challenges and articulating our unique value, leading to major wins and record growth.”
Steven AlexanderManaging Director at PFM Asset Management
Steven Alexander

READY TO CHAT ?

Looking to articulate value with your customers? Partner with us to accelerate your value journey and maximize your outcomes.
Genius Drive empowers B2B solution providers to better articulate differentiating value across the entire customer lifecycle.

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