We partner with your team to define your value story, enable your go-to-market teams, and develop credible business cases with your most strategic clients.
With Frugalnomics in full effect, your customers care less about how your solution works, and more about the value you deliver.
Can your go-to-market teams clearly articulate your unique, differentiating value?
Can you easily quantify tangible outcomes and credibly prove ROI both pre and post sale?
Do you have the best practices and resources needed to quickly develop a business case for your strategic deals?
Imagine being able to communicate your unique value proposition at every stage of the customer lifecycle to more effectively win, retain, and expand your customer base.
Quantify the Impact of your Solution with a Business Case
Craft a CFO-ready business case in collaboration with your key customers, underpinned by solid value justification.
Enable your sales and success teams to communicate and quantify your differentiating value confidently, with the right value selling training, certification and support.
A case study of how Genius Drive was leveraged to help sustainability from Plastic Bank evolve from a product-led to a more value centric marketing and sales approach, boosting new opportunities, revenue growth and positive environmental and social impact.
A case study of how sales execution and revenue enablement firm Triptych leveraged the value experts of Genius Drive to help develop better value storytelling and quantification to help unstick stalled deals and capture new business opportunities.
This case study documents security solution provider Sphere Technology’s use of Genius Drive to help develop better value messaging, and identity hygiene business case
/ capability and maturity model.
In this episode, our hosts Tom Pisello, April Morley, interview financial selling expert Dr. Stephen Timme, and sales enablement leader Sheevaun Thatcher to discuss the challenges that sales teams face in meeting customer expectations and delivering value and how to leverage a customer centric approach to improve engagements, build trust and instill decision confidence.
A well-crafted customer case study does more than just showcase your product’s capabilities; it tells a story that resonates, engages, and inspires action. It turns dry statistics into a narrative that potential customers can see themselves in—that shows not just what your solution does, but how it makes a real difference.
When it comes to B2B buyers, there is a “purchase pessimism pandemic”, characterized by a sharp decline in buyer confidence. This has profound implications for sales outcomes, deal quality, and customer retention, as well as presenting a great opportunity for those who can reshape their approach.
Genius Drive empowers B2B solution providers to better communicate and quantify value across the entire customer lifecycle.
