We partner with your team to define your value story, enable your go-to-market teams, and develop credible business cases with your most strategic clients.
With Frugalnomics in full effect, your customers care less about how your solution works, and more about the value you deliver.
Can your go-to-market teams clearly articulate your unique, differentiating value?
Can you easily quantify tangible outcomes and credibly prove ROI both pre and post sale?
Do you have the best practices and resources needed to quickly develop a business case for your strategic deals?
Imagine being able to communicate your unique value proposition at every stage of the customer lifecycle to more effectively win, retain, and expand your customer base.
Quantify the Impact of your Solution with a Business Case
Craft a CFO-ready business case in collaboration with your key customers, underpinned by solid value justification.
Enable your sales and success teams to communicate and quantify your differentiating value confidently, with the right value selling training, certification and support.
A case study of how Genius Drive was leveraged to help sustainability from Plastic Bank evolve from a product-led to a more value centric marketing and sales approach, boosting new opportunities, revenue growth and positive environmental and social impact.
A case study of how sales execution and revenue enablement firm Triptych leveraged the value experts of Genius Drive to help develop better value storytelling and quantification to help unstick stalled deals and capture new business opportunities.
This case study documents security solution provider Sphere Technology’s use of Genius Drive to help develop better value messaging, and identity hygiene business case
/ capability and maturity model.
As B2B solution providers become increasingly focused on delivering measurable outcomes to their customers, the shift toward value-driven strategies is reshaping sales, marketing, and customer success. Value management, value consulting, and value enablement are no longer niche capabilities—they’re becoming essential for winning and retaining customers in 2025 and beyond.
Here are five key predictions for how value-focused strategies will evolve in the coming year, along with the challenges companies must overcome to realize these outcomes
In a recent survey, we examined the key characteristics of value program leaders, with each falling into four distinct archetype categories — Doer, Enabler, Evangelist, and Orchestrator — each representing a different level of maturity and focus along two key dimensions.
Understanding which archetype you currently are, and how you would like to evolve to the more desired type is essential for organizations looking to optimize their value programs and scale their impact.
In this episode of the Value Coffee Talk podcast, hosts Thomas Pisello and April Morley engage with Ish Boyle, CEO of Caveonix, to discuss the importance of focusing on business value in a growing tech firm and for selling risk and compliance management solutions.
Genius Drive empowers B2B solution providers to better communicate and quantify value across the entire customer lifecycle.
