Podcast Description
As a Product Leader, in the face of changing buyer expectations and needs, how do you best optimize GTM?
What role should value-centric messaging and value-based pricing play?
In this Value Coffee Talk podcast, we interview Laura Fay, Technology product and Chief Product Office (CPO) expert, ex-TSIA analyst, and co-author of the book “Digital Hesitation”.
The conversation explores the challenges faced by product leaders in delivering value in recurring revenue models. It delves into the shift in mindset needed for product management, the importance of value-based pricing, and the alignment of all teams on value creation. The discussion emphasizes the need for a holistic approach to the complete offer and the importance of aligning pricing with the value being created.
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Key Takeaways
- Product leaders need to shift their mindset to focus on delivering value in recurring revenue models.
- Value-based pricing and aligning pricing with the value being created are crucial for growth in a recurring revenue business.
- All teams must align on value creation, and a holistic approach to the complete offer is essential for delivering tangible value to customers.
Sound Bites
- “Product leaders need to shift their mindset to focus on delivering value in recurring revenue models.”
- “Value-based pricing and aligning pricing with the value being created are crucial for growth in a recurring revenue business.”
- “All teams must align on value creation, and a holistic approach to the complete offer is essential for delivering tangible value to customers.”
Chapters
00:00 Introduction to Value Coffee Talk Podcast
01:13 Challenges Faced by Product Leaders in Recurring Revenue Models
06:42 The Importance of Value-Based Pricing and Alignment
09:32 Organizational Alignment on Value Creation and Value-Aligned Pricing
