Understanding that one narrative does not fit all, we create multiple versions of your value story, each tailored to a specific buyer persona. By taking into consideration the needs, wants, and motivations of each buyer role, we ensure your narrative speaks directly to them, influencing their perception and inspiring the buying decision.
To craft a powerful value story, we use the PIVOT framework. By focusing on the pain that your customers are experiencing, the impact of that pain, then painting the vision for the future along with the potential outcomes, you are engaging your customers in storytelling. The final step is to gain their trust through proof points such as customer stories.
We then take the framework and create value-enablement playbooks and content to bring the storytelling to life including a comprehensive storytelling guide, PoV presentations, Total Value Analysis (TVA™) white papers, discovery and outreach guides.
Understanding that one narrative does not fit all, we create multiple versions of your value storytelling, with each playbook tailored to a specific buyer persona. By taking into consideration the needs, wants, and motivations of each buyer role, we ensure your narrative speaks directly to them, influencing their perception and inspiring the buying decision to accelerate and go your way.
Once we have unearthed your unique value story, we not only create a playbook that serves as the foundation for your content marketing and sales enablement going forward, we help to bring your value storytelling to life. We work to visualize your differentiating value storytelling into compelling PoV presentations, infographics, discovery guides, prospecting guides and TVA white papers. Our visual storytelling playbook and content assets make your value proposition easy to use for your campaigns, sellers and success team, and tangible, memorable and inspiring for your customers.
Our ultimate goal is to inspire. We want your story to not just be heard, but to spark a connection, inspire your buyer’s journey and build lasting relationships. With our Inspired Value Storytelling playbooks and content, we don’t merely aim to create a narrative; we strive to provoke a reaction that leads to enhanced customer engagement and increased business growth. This approach allows your team to reach and overachieve goals.
A case study of how Genius Drive partnered with planning software company, Pigment, to drive a Value-Led Growth strategy and increase the value centric approach of marketing and sales. This led to boosting outreach impact, qualification, and revenue growth.
A case study of how Genius Drive was leveraged to help sustainability from Plastic Bank evolve from a product-led to a more value centric marketing and sales approach, boosting new opportunities, revenue growth and positive environmental and social impact.
A case study of how sales execution and revenue enablement firm Triptych leveraged the value experts of Genius Drive to help develop better value storytelling and quantification to help unstick stalled deals and capture new business opportunities.
Genius Drive empowers B2B solution providers to better communicate, quantify and activate value across the entire customer lifecycle.
