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Our Valuable Services

INSPIRED VALUE STORYTELLING

With Genius Drive’s Inspired Value Storytelling services, you can automate, scale and deliver value in every customer engagement.
Our methodology harnesses the neuroscience of decision-making to create emotionally compelling content, codifies the unique value of your solutions for better ROI, and employs storytelling techniques to accelerate buyer decisions and build trust.

Value Storytelling Framework & Content

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Value
Automation

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Value Training & Certification

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Deal Desk

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WHAT MAKES GENIUS DRIVE DIFFERENT

We are the first consulting firm to help companies at every stage of their value journey. From the initial creation of your value story through automation, skill development, field support and change management. We are your partners to scale your value program and power your success.
  • Created the practice of Value Enablement and the Enterprise Value Collective (EVC) community
  • Developed the Value Lifecycle Assessment, to properly guide your program maturity from messaging, through closed deals, retention and growth.
  • 40+ years experience in developing value programs for over 300 B2B solution providers.
  • Created the PIVOT value storytelling framework, to better articulate your differentiating value.
  • Led scalable value automation initiatives enabling thousands of sellers to create business cases independently.

Other Consultants

  • Jump in with a solution or service before comprehensively understanding and guiding value program success.
  • Services enable single points-of-value in the customer journey, not supporting the entire customer lifecycle.
  • Fail to provide best practices and change management needed for value program success and scale
  • Lack of customization for your unique solutions, customers and culture.
  • Provide singular service offerings such as training, technology, or messaging, reinforcing value silos.
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VALUE LIFECYCLE

We enable companies to infuse value in every stage of the customer journey.
Reach out to take the Value Lifecycle Assessment to understand where you are and guide your value program success.

Value Lifecycle
Organizations struggle to articulate their differentiating value in every customer engagement that needs an outcomes-based approach.
Genius Drive’s Inspired Value Storytelling services empower top B2B solution providers to more quickly and effectively implement value marketing, selling and customer success programs at scale to better win, retain and grow.
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CASE STUDIES

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Improved the articulation of differentiating value
With Genius Drive’s tailored value storytelling framework and strategic tools, K1x accounting software experienced a significant boost in new opportunities and sales revenue.
Accelerated company and solution launch and growth

Leveraging Genius Drive’s value storytelling framework and strategic marketing, Conversus successfully launched a new product, amassing $2B in assets in under two years.

Improved seller engagement and prospecting outreach
In partnership with Genius Drive, PFM Asset Management enhanced seller skills in value outreach and engagements, leading to increased sales opportunities, better win rates, and notable growth.
Genius Drive empowers B2B solution providers to better articulate differentiating value across the entire customer lifecycle.

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