Developing and delivering successful worldwide value-led growth programs, we know how getting value right can have an incredible impact.
Genius Drive was created to accelerate value-led growth programs and improve your value communication, quantification and activation.
The founding team created one of the first value automation software companies way back in 1994, the first SaaS value automation platform in 2005, and wrote the book on value marketing, selling and customer success.
Despite a 30 year history in pioneering value automation and successful program development, the team realized just how much further value practices and programs needed to go before mainstream adoption and ultimate achievement. This led to the creation of Genius Drive, the first dedicated-value consultancy – to accelerate and elevate value-led growth programs and success.
From our experience, we’ve learned that to achieve value success, an orchestrated approach is needed – across product, marketing, sales and customer success, and through each stage of the customer journey.
We partner with you to identify your unique starting point, then map out the best path to achieve your desired value-led growth outcomes – improved win rates and retention, expanded deal sizes, and acceleration of the sales cycle, while building more trusted customer relationships.
The meaning of the company name, Genius Drive: Helping you implement the wisdom of value (the Genius), developing and delivering value-led growth programs at scale faster and more efficiently than you could on your own (the Drive).
Our tagline, Inspired Value Storytelling, is leveraged in all we develop, teach and do: our best practice of combining modern buyer neuroscience with value communication, quantification and activation. All designed to better attract prospects, motivate buyers, accelerate buying decisions and grow customer relationships with you.
At Genius Drive, we’re committed to helping you better win, retain and grow your business with expert Value Enablement – accelerating, delivering and scaling value-led growth practices into every customer engagement faster, for less and with better quality than you could do on your own.
We foster a collaborative culture, working closely with our B2B solution provider clients, the Enterprise Value Collective community and our team, to drive collaborative success and achieve remarkable outsized outcomes.
Tom brings more than thirty years of pioneering experience in value storytelling, quantification, and activation.
A successful serial entrepreneur, Tom founded Alinean, the value automation platform acquired by Mediafly, and Interpose, the original value tool company acquired by Gartner.
Along the way, he helped launch and advise a range of high-growth technology startups, including Full Armor and Connotate Technology.
Tom is the creator of the Value Coffee Talk podcast, the Business Value Collective community, and the Evolved Selling Institute.
He is the author of two bestselling business books, “Evolved Selling” and “The Frugalnomics Survival Guide” and the founder of Growth through Grief, a purpose-driven initiative accompanied by his self-help book of the same name.
Today, Tom leads Genius Drive, a B2B value consulting and advisory firm helping enterprise organizations communicate, quantify, and activate value across the revenue lifecycle.
Outside of work, Tom is a runner, cyclist, musician, and classic car enthusiast based in New York City.
Meet our Value Superstars team, available immediately to help you on a fractional basis to boost win rates, renewals and deal sizes in key customer value engagements, elevate your value messaging and playbooks, and accelerate your value program evolution.
Bernard “Bernie” Lawrence is a senior executive and management consultant with more than 30 years of experience spanning sales, marketing, operations, technology, and financial leadership.
Steve has over 40 years of experience in the enterprise software industry, gaining valuable experience early in his career running post-sale support and software development
Andy Dé is the Founder and CEO of Mark Strat Insights offering advisory services re: go-to-market strategy, planning and execution, market research, new market entry,
Join an inspired team of GTM and value leaders and pioneers, having fun while driving incredible outcomes for our customers.
