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Developing and delivering successful worldwide value programs and automation, we know how getting value right can have an incredible impact.
At Genius Drive, we’re committed to helping you better win, retain and grow your business with expert Value Enablement – accelerating, delivering and scaling value into every customer engagement.
From our experience, we’ve learned that to achieve value success, an orchestrated approach is needed – across marketing, sales and customer success, and through each stage in the customer lifecycle. We partner with you to identify your starting point, then map out the path to achieve your desired outcomes – improved win rates and retention, expanded deal sizes, and acceleration of the sales cycle, while building more trusted customer relationships.
Our tagline, Inspired Value Storytelling, is leveraged in all we develop, teach and do. Inspired Value Storytelling is our best practice, motivating buyers to engage attention, accelerate buying decisions and grow their relationship with you.
Tom, better known as “The ROI Guy”, brings over thirty years of pioneering value storytelling and quantification experience.
He is the former Founder and CEO of value automation platform firm Alinean (Mediafly) and the original value tool company Interpose (Gartner) as well as launching and advising startup technology firms Full Armor, Connotate Technology and several more.
Tom is the creator of the “Evolved Selling Institute”, author of the bestselling business books, “Evolved Selling” and “The Frugalnomics Survival Guide”, and the founder of the purpose-driven Growth through Grief and author of the self-help book by the same name.
April brings fifteen years experience in sales and launching, scaling and leading global value and strategy teams in the B2B software industry.
Her teams influenced over $300M in revenue annually and led to 2-3x deal size increases and 20+ percentage points increase in win rates.
She holds a Bachelors degree in Marketing from the University of Florida and an MBA from Duke University.
Genius Drive empowers B2B solution providers to better communicate and quantify value across the entire customer lifecycle.