Our tagline, Inspired Value Storytelling, is leveraged in all we develop, teach and do. Inspired Value Storytelling is our best practice, motivating buyers to engage attention, accelerate buying decisions and grow their relationship with you.
Tom, better known as “The ROI Guy”, brings over thirty years of pioneering value storytelling and quantification experience.
He is the former Founder and CEO of value automation platform firm Alinean (Mediafly) and the original value tool company Interpose (Gartner) as well as launching and advising startup technology firms Full Armor, Connotate Technology and several more.
April brings fifteen years experience in sales and launching, scaling and leading global value and strategy teams in the B2B software industry.
Her teams influenced over $300M in revenue annually and led to 2-3x deal size increases and 20+ percentage points increase in win rates.
She holds a Bachelors degree in Marketing from the University of Florida and an MBA from Duke University.