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More About Genius Drive

WE DELIVER OUTSIZED VALUE PROGRAM OUTCOMES

At Genius Drive, we’re committed to helping you better win, retain and grow your business with expert Value Enablement – accelerating, delivering and scaling value into every customer engagement.

From our experience, we’ve learned that to achieve value success, a comprehensive approach is needed – across marketing, sales and customer success, and through each stage in the customer lifecycle. We partner with you to identify your starting point, then map out the path to achieve your desired outcomes – improved win rates and retention, expanded deal sizes, and acceleration of the sales cycle, while building more trusted customer relationships.

40+

COMBINED YEARS
OF EXPERIENCE

300

COMPANY VALUE
PROGRAMS BUILT

$5B+

VALUE QUANTIFIED
FOR CLIENTS

Our Mission

To empower companies to clearly communicate and quantify value proposed and realized into each customer engagement.

The meaning of the company name, Genius Drive: Helping you implement the wisdom of value (the Genius), developing and delivering value programs at scale faster than you could on your own (the Drive).

Our tagline, Inspired Value Storytelling, is leveraged in all we develop, teach and do. Inspired Value Storytelling is our best practice, motivating buyers to engage attention, accelerate buying decisions and grow their relationship with you.

Trusted by the world’s fastest growing companies:

OUR VALUES

We strive for excellence, delivering exceptional quality and value to you through expertise, innovation, and unwavering commitment.
We foster a collaborative culture, working closely with clients, the Enterprise Value Collective community and our team to drive collaborative success and achieve remarkable outsized outcomes.
We prioritize our clients’ success, assessing starting challenges and driving measurable value outcomes and customer satisfaction.
We uphold the highest standards of integrity, ethics, and professionalism in all aspects of our work for you, building long-term trusted relationships with clients and maintaining confidentiality.

MEET THE EXECUTIVE TEAM

Tom Pisello “The ROI Guy”

Tom, better known as “The ROI Guy”, brings over thirty years of pioneering value storytelling and quantification experience.

He is the former Founder and CEO of value automation platform firm Alinean (Mediafly) and the original value tool company Interpose (Gartner) as well as launching and advising startup technology firms Full Armor, Connotate Technology and several more.

Tom is the creator of the “Evolved Selling Institute”, author of the bestselling business books, “Evolved Selling” and “The Frugalnomics Survival Guide”, and the founder of the purpose-driven Growth through Grief and author of the self-help book by the same name.

April Morley

April brings fifteen years experience in sales and launching, scaling and leading global value and strategy teams in the B2B software industry.

Her teams influenced over $300M in revenue annually and led to 2-3x deal size increases and 20+ percentage points increase in win rates.

She holds a Bachelors degree in Marketing from the University of Florida and an MBA from Duke University.

Careers

WANT TO BE A PART
OF OUR TEAM?

Join an inspired team, having fun while making an impact for our customers.