Value Training & Certification

VALUE TRAINING &
CERTIFICATION

Building the capability, credibility and confidence your team needs for value in every deal.

Even if you’ve hired top-notch talent, your team probably faces challenges in effectively communicating the unique value of your solutions—a struggle shared by over half of today’s sellers, according to Gartner research.

To consistently deliver value at every critical stage—from initial discovery and crafting solutions to developing proposals and sealing the deal, all the way to successful use—your salespeople, specialists, and customer success representatives require new skills and capabilities to truly excel.

This is why we created ValueExpert Training and Certification – to teach new skills AND deliver the confidence and credibility to communicate and quantify value throughout each step of the buyer’s journey.

This is NOT generic value selling training. Each course we deliver begins with our Inspired Value Storytelling framework, which we then customize to your organization.

Whether through live on-site or virtual training and workshops, we teach your team fundamental methods and practices AND arm them with specialized skills in discovery, challenge assessment, value presentation, and business case creation for your unique solutions and buyer personas.

WE DELIVER RESULTS FOR YOUR BUSINESS

We will upskill your team to get value engagement with more customers, helping you win, retain and grow more.

The ValueExpert Training & Certification includes the following modules:

The Importance of Value
The Power of Inspired Value Storytelling
Understanding Your Buyer Personas
Connecting With The Right Pains
Impactful Value Outreach
Effective Value Discovery Techniques

Presenting Your Unique Value Storytelling
Collaborating On The Business Case
Presenting Results and Handling Objections
From Predicted Value Proposed to Realized Value Achieved
Certification Exercises and Testing

“As we launched our new fund, we had to create compelling storytelling, explaining our differentiating value to new prospects. Leveraging Tom’s messaging expertise and services, we codified our customer’s challenges and built compelling infographics, presentations and more to prove the value of our new solution, improve customer engagement and grow our business at record levels”

NEIL MENARDPARTNER, PRESIDENT OF GLOBAL DISTRIBUTION, CONVERSUS

“Genius Drive acts as an essential extension of our team, helping us to quickly codify our unique value story and transition our team from selling products to collaborating with our customers on savings and positive financial outcomes. With Genius Drive we rapidly enabled our marketing content to inspire action, and empowered our new sales team with the tools needed to credibly communicate and quantify our unique value to prospects.”

KEN POWELLCHIEF REVENUE OFFICER, K1x

“Genius Drive empowered our team with the right content and training to pivot from pitching our firm and products, to better connecting with buyer challenges and articulating our unique value, leading to major wins and record growth.”

Steven AlexanderManaging Director at PFM Asset Management

READY TO CHAT ?

Looking to articulate value with your customers? Partner with us to accelerate your value journey and maximize your outcomes.