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VALUE SELLING TRAINING &
CERTIFICATION

Building the capability, credibility and confidence your team needs for value in every deal.

Is discounting holding you back from achieving your revenue targets?

What if you could enable your field teams to sell on value, rather than price?

Explore the Inspired Value Storytelling Program designed to transform the way your teams engage with customers and drive results.

In this dynamic program, your teams will learn the art of value selling and storytelling from industry experts who have mastered the craft. Discover how to:

  • Uncover the unique needs and challenges of each customer through effective discovery techniques.
  • Quantify the value of your solutions and articulate their benefits in a compelling manner.
  • Deliver inspiring sales presentations that resonate with your audience and differentiate your offerings from competitors

The methodology is grounded in Neuroscience to help push the three buy buttons in the brain: Emotions by focusing on pain, Logic by focusing on the Gain, and Trust by focusing on building certainty in the decision.

Our value selling training program transcends the typical, generic approaches. We begin each course with our proprietary Inspired Value Storytelling framework, meticulously customized to align with your organization’s unique value proposition.

Elevate your go-to-market teams with training in fundamental value selling and storytelling methods. They will learn how to engage effectively, discover and quantify customer challenges, and deliver compelling presentations that highlight your value proposition and distinguish your solutions from the competition.

WE DELIVER RESULTS FOR YOUR BUSINESS

We will upskill your team to get value engagement with more customers, helping you win, retain and grow more.
The ValueExpert Training & Certification includes the following modules:
  • The Importance of Value
  • The Power of Inspired Value Storytelling
  • Understanding Your Buyer Personas
  • Connecting With The Right Pains
  • Impactful Value Outreach
  • Effective Value Discovery Techniques
  • Presenting Your Unique Value Storytelling
  • Collaborating On The Business Case
  • Presenting Results and Handling Objections
  • From Predicted Value Proposed to Realized Value Achieved
  • Certification Exercises and Testing
SCHEDULE A CONSULTATION
Click here to download our Value Training and Certification Services Overview
“As we launched our new fund, we had to create compelling storytelling, explaining our differentiating value to new prospects. Leveraging Tom’s messaging expertise and services, we codified our customer’s challenges and built compelling infographics, presentations and more to prove the value of our new solution, improve customer engagement and grow our business at record levels”
NEIL MENARDPARTNER, PRESIDENT OF GLOBAL DISTRIBUTION, CONVERSUS
NEIL MENARD
“Genius Drive acts as an essential extension of our team, helping us to quickly codify our unique value story and transition our team from selling products to collaborating with our customers on savings and positive financial outcomes. With Genius Drive we rapidly enabled our marketing content to inspire action, and empowered our new sales team with the tools needed to credibly communicate and quantify our unique value to prospects.”
KEN POWELLCHIEF REVENUE OFFICER, K1x
KEN POWELL
“Genius Drive empowered our team with the right content and training to pivot from pitching our firm and products, to better connecting with buyer challenges and articulating our unique value, leading to major wins and record growth.”
Steven AlexanderManaging Director at PFM Asset Management
Steven Alexander

READY TO CHAT ?

Looking to articulate value with your customers? Partner with us to accelerate your value selling journey and maximize your outcomes.

Genius Drive empowers B2B solution providers to better communicate, quantify and activate value across the entire customer lifecycle.

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