Value Expert Training & Certification

VALUE EXPERT E-LEARNING & CERTIFICATION

Building the capability, credibility and confidence your team needs to engage with value in every deal and customer success review.

What if you could enable your field teams to effectively sell on value, rather than price?

What if you could boost value-led growth adoption, capabilities and competence across all teams?

Explore the AI-powered Value Expert e-learning and certification program, a virtual course designed to transform the way your GTM teams leverage value to engage with prospects, build customer loyalty and drive more consistent revenue results.

This self-paced program equips Account Execs, Sales Reps, SEs, SDRs/BDRs, value teams, and product marketers with the art and neuroscience of value storytelling and quantification across sales and customer success, showing how to leverage value at every stage of the customer journey.

The training complements your existing sales methodology, building on MEDDICC/MEDDPICC, Challenger, SPIN, Solution Selling, SANDLER, and more.

Teams gain practical frameworks, skills, and hands-on guidance to prospect more effectively, uncover true customer needs, deliver compelling value-led engagements, quantify business value outcomes, and elevate value realization to improve retention and expansion.

THE VALUE DOJO: INTERACTIVE AI PRACTICE BOT

Confidence under pressure wins deals. Rehearse every critical value selling and success skill in realistic, role and industry specific scenarios.

Make it real. Paste in the prospect’s LinkedIn, or pick a role and industry, to practice against a true-to-life buyer.
Pick your skill. Prospecting, qualification, discovery, value presentations, or objection handling.
Feel the pressure. Face a live video bot that responds and pushes back, testing your Value IQ and Value EQ.
Know where you stand. Get a detailed score for every session, showing where you excelled and fell short.
Improve fast. Receive specific coaching on exactly how to close the gaps.

Our Value Expert e-learning and certification program transcends the typical, generic approaches, with modules configured to match your team’s current starting point / maturity and your target success goals.

The self-paced e-learning course is AI-powered, leveraging instructor video, animations and interactive role plays to teach value mindset, assure skills and drive knowledge retention.

Over 20 micro-learning modules, build into a comprehensive 7 hours+ of critical lessons, frameworks and valuable role-play practice.

ELEVATE THE VALUE IQ & VALUE EQ FOR EVERY MEMBER OF YOUR TEAM

We will up-skill your entire team to drive value engagements with more prospects & customers, helping you win more, discount less, while retaining and growing better.

The ValueExpert E-Learning & Certification includes the following modules:

“As we launched our new fund, we had to create compelling storytelling, explaining our differentiating value to new prospects. Leveraging Tom’s messaging expertise and services, we codified our customer’s challenges and built compelling infographics, presentations and more to prove the value of our new solution, improve customer engagement and grow our business at record levels”

NEIL MENARDPARTNER, PRESIDENT OF GLOBAL DISTRIBUTION, CONVERSUS

“Genius Drive acts as an essential extension of our team, helping us to quickly codify our unique value story and transition our team from selling products to collaborating with our customers on savings and positive financial outcomes. With Genius Drive we rapidly enabled our marketing content to inspire action, and empowered our new sales team with the tools needed to credibly communicate and quantify our unique value to prospects.”

KEN POWELLCHIEF REVENUE OFFICER, K1x

“Genius Drive empowered our team with the right content and training to pivot from pitching our firm and products, to better connecting with buyer challenges and articulating our unique value, leading to major wins and record growth.”

Steven AlexanderManaging Director at PFM Asset Management

READY TO CHAT ?

Looking to better communicate, quantify and activate value? Partner with us to accelerate your customer value journey and maximize your business value program outcomes.