Value Expert Training & Certification

VALUE EXPERT E-LEARNING & CERTIFICATION

Building the capability, credibility and confidence your team needs to engage with value in every deal and customer success review.

What if you could enable your field teams to effectively sell on value, rather than price?

What if you could boost value-led growth adoption, capabilities and competence across all teams?

Explore the AI-powered Value Expert e-learning and certification program, a virtual course designed to transform the way your GTM teams leverage value to engage with prospects, build customer loyalty and drive more consistent revenue results.

In this self-paced program, your Account Execs / Sales Reps, Sales Engineers (SEs), SDRs / BDRs, Value team and product marketers will learn the art and neuroscience of value storytelling, selling and customer success, covering exactly how to effectively leverage value in every step of the customer journey.

Your team will be empowered with practical guidance, frameworks, skills and practice, on how to:

Leverage value for better prospect, improving response and driving more qualified opportunities.
Uncover the unique needs and challenges of each prospect through effective value discovery techniques.
Deliver inspiring value-led sales engagements and demos that inspire your audience from “Do Nothing” to “Deal”, and differentiate your offerings from competitors.
Qualify better, to assure your team is spending more time on the right prospects, where true value can be delivered.
Quantify the value of your solutions and articulate differentiating benefits in a compelling manner.
Transition better from sales to customer success, to assure proper value hand-off and help overcome buyer regret.
Quantify realized business value and elevate quarterly reviews to boost retention and drive expansion

Our Value Expert e-learning and certification program transcends the typical, generic approaches, with modules configured to match your team’s current starting point / maturity and your target success goals.

The self-paced e-learning course is AI-powered, leveraging instructor video, animations and role plays to teach value-led growth skills, and provide interactive exercises, practice and certification to validate retention.

Over 20 micro-learning skills modules, build into a comprehensive 4 hours of lessons, frameworks and role-play exercises.

ELEVATE THE VALUE IQ & EQ FOR EVERY MEMBER OF YOUR TEAM

We will upskill your entire team to drive value engagement into many more prospects & customers, helping you win more, discount less, while retaining and growing better.

The ValueExpert E-Learning & Certification includes the following modules:

The Importance of Value
The Power of Inspired Value Storytelling
Crafting Your Differentiating Value Story
Elevating Prospecting Effectiveness with Value
Leveraging Effective Value Discovery Techniques
Prioritizing Better with Value Qualification
Optimizing Value-Driven Demos

Mastering Value Quantification and Financial Selling
Crafting a Great Value Hypothesis
Optimizing Value Pricing, Proposals & Negotiations.
Developing CFO-Ready Business Cases & Shared Value Plans
From Predicted Value Proposed to Realized Value Achieved

“As we launched our new fund, we had to create compelling storytelling, explaining our differentiating value to new prospects. Leveraging Tom’s messaging expertise and services, we codified our customer’s challenges and built compelling infographics, presentations and more to prove the value of our new solution, improve customer engagement and grow our business at record levels”

NEIL MENARDPARTNER, PRESIDENT OF GLOBAL DISTRIBUTION, CONVERSUS

“Genius Drive acts as an essential extension of our team, helping us to quickly codify our unique value story and transition our team from selling products to collaborating with our customers on savings and positive financial outcomes. With Genius Drive we rapidly enabled our marketing content to inspire action, and empowered our new sales team with the tools needed to credibly communicate and quantify our unique value to prospects.”

KEN POWELLCHIEF REVENUE OFFICER, K1x

“Genius Drive empowered our team with the right content and training to pivot from pitching our firm and products, to better connecting with buyer challenges and articulating our unique value, leading to major wins and record growth.”

Steven AlexanderManaging Director at PFM Asset Management

READY TO CHAT ?

Looking to better communicate, quantify and activate value? Partner with us to accelerate your customer value journey and maximize your business value program outcomes.