Shared learnings, interviews, insights and events to improve your value articulation and accelerate your value selling journey.
Sept 11, 2024 – 12:00 PM ET.
Value selling is so valuable, yet so many teams struggle with adoption. In fact, on average less than 1 in 5 sellers are using value selling regularly, despite great value when it is applied. In this peer led discussion, we’ll share best practices and proven methods to drive adoption success.
At this GTM festival, Tom Pisello will be presenting new research on how to counter the purchase pessimism pandemic amongst B2B buyers.
How do you best implement value selling for growth and success? Join Ish Boyle, CEO of risk management and compliance platform provider Caveonix, Dan Sixsmith, Value Leader for sales enablement firm Mediafly, and hosts Tom Pisello (the ROI Guy) and April Morley of the Value Coffee Talk podcast, Enterprise Value Collective and value enablement consultancy Genius Drive, as they explore the art and science of value selling.
In this episode, our hosts Tom Pisello, April Morley, interview financial selling expert Dr. Stephen Timme, and sales enablement leader Sheevaun Thatcher to discuss the challenges that sales teams face in meeting customer expectations and delivering value and how to leverage a customer centric approach to improve engagements, build trust and instill decision confidence.
In this episode, Tom Pisello and April Morley discuss leveraging value capability and maturity assessments with special guests Justin Zacks and Saul Gerdes, co-founders of the value automation platform provider, Value Plan. The guests share their journey with value and the importance of speaking in customer language throughout the entire customer journey and how interactive assessments can help build this in a collaborative fashion.
In this episode, Tom Pisello and April Morley interview Greg MacKinnon, the value leader for Loftware, about the practice of value engineering. The trio discuss the evolution of value programs at companies like Siebel and SAP, and how the new generation of programs needs to evolve to be more seller and customer success empowering – with value leaders as more teacher, coach and evangelist.
A well-crafted customer case study does more than just showcase your product’s capabilities; it tells a story that resonates, engages, and inspires action. It turns dry statistics into a narrative that potential customers can see themselves in—that shows not just what your solution does, but how it makes a real difference.
When it comes to B2B buyers, there is a “purchase pessimism pandemic”, characterized by a sharp decline in buyer confidence. This has profound implications for sales outcomes, deal quality, and customer retention, as well as presenting a great opportunity for those who can reshape their approach.
In this article, we explore effective strategies to combat renewal downturns, focusing on elevating customer engagements, leveraging storytelling through the GROWS framework, simplifying metrics, delivering consistent value, and automating tracking to reinforce business value and customer retention.
The Enterprise Value Collective, Genius Drive and Cuvama introduce the first ever study on Value Selling impact and adoption.
When it comes to value selling, marketing and customer success, what are the key factors to drive your program and expected outcomes?
We compiled all the key metrics for why value is so important and the key benefits you can expect, all in one e-book for you!
When it comes to automating the delivery of value discovery, value proposals and business cases and quarterly value customer success reviews, what automation tools are available? This guide reviews 15 of the best you can implement now to help better scale and expand your value program.
Genius Drive empowers B2B solution providers to better communicate and quantify value across the entire customer lifecycle.
