Enterprise Value Collective

Shared learnings, interviews, insights and events to improve your value articulation and accelerate your value selling journey.

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EVENTS

EVC Quarterly Meetup
Events

Virtual Quarterly Meetup – Enterprise Value Collective – Q3 2024

Sept 11, 2024 – 12:00 PM ET.

Value selling is so valuable, yet so many teams struggle with adoption. In fact, on average less than 1 in 5 sellers are using value selling regularly, despite great value when it is applied. In this peer led discussion, we’ll share best practices and proven methods to drive adoption success.

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Art and Science of Value Selling Webinar
Events

ON DEMAND WEBINAR: C-Level Perspectives – The Art and Science of Value Selling

How do you best implement value selling for growth and success? Join Ish Boyle, CEO of risk management and compliance platform provider Caveonix, Dan Sixsmith, Value Leader for sales enablement firm Mediafly, and hosts Tom Pisello (the ROI Guy) and April Morley of the Value Coffee Talk podcast, Enterprise Value Collective and value enablement consultancy Genius Drive, as they explore the art and science of value selling.

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Podcasts

Nancy Maluso Value Coffee Talk
Podcasts

Episode 46: CMO Perspectives: Crafting Your Compelling Value Storytelling

Why is storytelling so effective for marketing, sales and customer success?

What are the important elements you must include in your differentiating storytelling?

In this episode, Thomas Pisello and April Morley discuss the effectiveness of storytelling in marketing and customer engagement with CMO and GTM analyst expert guest Nancy Maluso.

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INSIGHTS

Value-Based Pricing
Best Practices

Value-Aligned Pricing: A Strategic Imperative for B2B Revenue Leaders

Value-aligned pricing is a comprehensive approach that involves setting prices based on the perceived or estimated value of a product or service to the customer, rather than solely on cost or market competition factors. See why this is so important to implement for your pricing strategies and to get right with customers.

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Sales is King Guest Podcast Appearance
Best Practices

A Crisis in Buyer Confidence: Sales is King Guest Interview

Tom Pisello, the ROI Guy, and Gartner analyst David Yokelson appear as guests of the Sales is King podcast with Dan Sixsmith.

The trio discuss the dramatic rise in B2B purchase regret, precipitous decline in high quality deals, and the need for a buyer-centric, value selling approach.

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Tools and Resources

Value Automation Buyers Guide
Tools

Value Automation Buyers Guide

When it comes to automating the delivery of value discovery, value proposals and business cases and quarterly value customer success reviews, what automation tools are available? This guide reviews 15 of the best you can implement now to help better scale and expand your value program.

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