Shared learnings, interviews, insights and events to improve your value articulation and accelerate your value selling journey.
Dec 12, 2024 12:00 PM ET
As we wind down on 2024 it’s time to reflect on all of what we accomplished in 2024, and to present our predictions for the New Year.
Join us to share what worked best and what you struggled the most with in 2024, and get advice on your 2025 plans.
Sept 11, 2024 – 12:00 PM ET.
Value selling is so valuable, yet so many teams struggle with adoption. In fact, on average less than 1 in 5 sellers are using value selling regularly, despite great value when it is applied. In this peer led discussion, we’ll share best practices and proven methods to drive adoption success.
At this GTM festival, Tom Pisello will be presenting new research on how to counter the purchase pessimism pandemic amongst B2B buyers.
In this episode of the Value Coffee Talk podcast, hosts Thomas Pisello and April Morley engage with Ish Boyle, CEO of Caveonix, to discuss the importance of focusing on business value in a growing tech firm and for selling risk and compliance management solutions.
In this episode of the Value Coffee Talk podcast, hosts Tom Pisello and April Morley welcome Ron Hubsher, a sales performance consultant and author of ‘Closing Time: The Seven Immutable Laws of Sales Negotiation.’
In this episode of the Value Coffee Talk podcast, hosts Thomas Pisello and April Morley engage with Murat Guvenc, a seasoned tech business leader, discussing the evolving landscape of sales, particularly in the cybersecurity sector.
As B2B solution providers become increasingly focused on delivering measurable outcomes to their customers, the shift toward value-driven strategies is reshaping sales, marketing, and customer success. Value management, value consulting, and value enablement are no longer niche capabilities—they’re becoming essential for winning and retaining customers in 2025 and beyond.
Here are five key predictions for how value-focused strategies will evolve in the coming year, along with the challenges companies must overcome to realize these outcomes
In a recent survey, we examined the key characteristics of value program leaders, with each falling into four distinct archetype categories — Doer, Enabler, Evangelist, and Orchestrator — each representing a different level of maturity and focus along two key dimensions.
Understanding which archetype you currently are, and how you would like to evolve to the more desired type is essential for organizations looking to optimize their value programs and scale their impact.
For any tech company in a growth phase, proving product value and aligning it with a customer’s strategic goals is essential.
As more buyers demand measurable ROI and comprehensive financial justification, tech companies need skilled value engineers and consultants to support the sales process. These experts develop the proof points, ROI analyses, and CFO-ready business cases that today’s buyers expect.
But for companies without established value engineering teams, the decision to hire full-time staff or leverage fractional consultants is critical—and for many, fractional support is the clear choice.
The Enterprise Value Collective, Genius Drive and Cuvama introduce the first ever study on Value Selling impact and adoption.
When it comes to value selling, marketing and customer success, what are the key factors to drive your program and expected outcomes?
We compiled all the key metrics for why value is so important and the key benefits you can expect, all in one e-book for you!
When it comes to automating the delivery of value discovery, value proposals and business cases and quarterly value customer success reviews, what automation tools are available? This guide reviews 15 of the best you can implement now to help better scale and expand your value program.
Genius Drive empowers B2B solution providers to better communicate and quantify value across the entire customer lifecycle.
