Shared learnings, interviews, insights and events to improve your value articulation and accelerate your value selling journey.
Join us for a Live NYC event on Wednesday April 30th. 8-10:30am
We’ll debate AIs role in Value Selling, with an Expert Panel to kick us off, and a workshop on the top challenges that AI can best address, and best practices and tangible solutions you can implement now to help best address.
Join us for this LIVE virtual workshop on April 16th at 12:00 PM EST for Revenue Leaders and CEO’s. Register today!
– Unlock the power of value-led growth and learn how it complements product-led strategies to help you exceed your revenue targets
– Learn the proven methodology for identifying top customer challenges, quantifying impact, and delivering a powerful business case that moves the needle on your top accounts
– Design your compelling value story to unite your team behind a narrative that resonates with your buyers and converts more prospects
– Build a powerful roadmap that activates internal teams, ensuring consistent, outcome-driven messaging that accelerates your revenue by 50% in 2025 If you are a high growth revenue leaders or CEO in B2B SaaS, reserve your spot today!
February 20, 2025 12:00 PM ET
As we launch into 2025, one of the clear 2024 hangover challenges was the lack of good value discovery.
In this Jam Session we’ll reveal research on just how acute the “discovery shortfall” remains, and as a collective, share our tangible best practices on how to best empower our sellers and success reps with the skills to do better value discovery.
In this episode of the Value Coffee Talk podcast, hosts Thomas Pisello and April Morley engage with Jake Krishnan, Senior Director of Strategy and Transformation at SAP. The conversation delves into the evolution of value engineering and advisory practices at SAP, emphasizing the importance of understanding customer needs and integrating value throughout the sales process.
In this episode of the Value Coffee Talk podcast, hosts Tom Pisello and April Morley welcome Dean Stoecker, founder and former CEO / current Exec Chairman of Alteryx. Dean shares his entrepreneurial journey, discussing the challenges of achieving product-market fit, the bold decision to lower pricing to drive growth, and the evolution of his leadership style over the years.
In this episode of the Value Coffee Talk podcast, hosts Thomas Pisello and April Morley engage with Rob Read, head of sales enablement at Benefx, to discuss the critical shift from product-led growth to value-led growth.
Artificial Intelligence is rapidly reshaping B2B sales, offering tools that enhance efficiency, improve forecasting, and personalize customer interactions at scale. Yet, AI’s potential is often misunderstood, leading to missteps in implementation and adoption.
For sales leaders, the challenge isn’t just about leveraging AI—it’s about making sure it drives real, measurable value.
Software buyers in 2025 are more informed, more cautious, and more willing to reconsider their buying decisions mid-flight than ever before.
Gartner’s latest research, based on insights from 3,500 buyers, paints a fascinating picture of how organizations approach software investments. While the landscape is filled with opportunities, it also presents significant challenges that software vendors must navigate strategically.
The promise of AI is everywhere. From predictive analytics to autonomous decision-making, AI solutions are transforming industries, accelerating innovation, and reshaping competitive landscapes. Yet, despite the excitement and beyond a few implementations, overall B2B AI adoption remains a challenge.
The reason? AI isn’t just another software solution—it demands clear, quantifiable value to break through. Without a compelling value narrative, AI risks becoming another expensive experiment rather than a must-have business enabler.
The Enterprise Value Collective, Genius Drive and Cuvama introduce the first ever study on Value Selling impact and adoption.
When it comes to value selling, marketing and customer success, what are the key factors to drive your program and expected outcomes?
We compiled all the key metrics for why value is so important and the key benefits you can expect, all in one e-book for you!
When it comes to automating the delivery of value discovery, value proposals and business cases and quarterly value customer success reviews, what automation tools are available? This guide reviews 15 of the best you can implement now to help better scale and expand your value program.
Genius Drive empowers B2B solution providers to better communicate, quantify and activate value across the entire customer lifecycle.
