Business Value Collective

Events, interviews, insights and education to accelerate your value-based growth and improve your value communication, quantification, and activation.

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EVENTS

Quarterly BVC Jam Session Cover
Events

On-Demand: Business Value Collective – Quarterly Jam Session – Q3 2025

We held this quarterly jam session – Sep 18, 2025 12:00 PM ET – with fellow revenue, GTM and business value management and enablement leaders, to share experiences, learnings and advice.

In this quarterly session we discussed how AI is reshaping the role of the value consultant / engineer and how this will impact and should guide your 2026 leadership and budget planning.

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Podcasts

Stephen More Cover
Podcasts

Episode 91: Unlocking Customer Value – Do Sales Engineers Hold The Key?

In this episode of Value Coffee Talk, host Thomas Pisello interviews Stephen Morse, a seasoned sales engineer and CEO of the SE Leadership Institute.

The pair discussed the evolving role of sales engineers, the importance of value in sales conversations, and the cultural differences in how value is perceived across different regions.

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Tom Canning Cover
Podcasts

Episode 90: B2B GTM – The Emotional Toll of Customer Control

In this Value Coffee Talk conversation, CRO Tom Canning discusses the challenges of burnout in high-stakes commercial roles with host Tom Pisello. In this session, Mr. Canning emphasizes the lack of control individuals have over customer priorities, the emotional toll it takes when deals fall through, and the best ways to transcend this challenge and still exceed your sales goals.

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INSIGHTS

The State of Value
Best Practices

New Research: The State of Value

New research offers a good snapshot into how value management is actually being practiced inside B2B organizations today.

The research reveals an industry at an important crossroads: value is widely recognized as critical, investment is growing, but execution and adoption still lag far behind intent.

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2025 wrapped
Best Practices

Value Wrapped: 2025 Year In Review

Our most popular 2025 insight articles, podcasts and resources – Value community, strategies and best practices, wrapped up just for you.

Checkout our 2025 Year in Review.

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Tools and Resources

The ROI of AI
Best Practices

The ROI of AI: Turning Intelligence into Impact

Ready to accelerate your value-led growth adoption and scale?

We personally evaluated over 16 value management and enablement platforms in our latest edition of the Value Automation Buyer’s Guide for 2025.

More innovation, more AI, and more options for your success.

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Value Automation Platform Buyers Guide 2025
Best Practices

Value Automation Platform Buyers Guide

Ready to accelerate your value-led growth adoption and scale?

We personally evaluated over 16 value management and enablement platforms in our latest edition of the Value Automation Buyer’s Guide for 2025.

More innovation, more AI, and more options for your success.

Read More »

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