We partner with your team to define your value story, enable your go-to-market teams, and develop credible business cases with your most strategic clients.
With Frugalnomics in full effect, your customers care less about how your solution works, and more about the value you deliver.
Can your go-to-market teams clearly and consistently articulate your unique, differentiating value?
Can you easily quantify tangible outcomes and credibly prove ROI both pre and post sale?
Do you have the best practices and resources needed to quickly develop a business case for your strategic deals?
Imagine being able to more quickly add Value-Led Growth to your GTM approach – communicating and quantifying your unique value at every stage of the customer lifecycle – to more effectively win, retain, and expand your revenue opportunities.
Communicate Your Unique Value
Story
Develop differentiated value messaging, value playbooks and sales enablement content to better engage and inspire your prospects to buy.
Quantify Your Differentiating Value
Build your Business Value Framework and craft CFO-ready business case presentations, delivering credible financial justification to accelerate winning deals.
Activate Value Selling, Consulting & Customer Success
Enable your sales and success teams to communicate and quantify your differentiating value confidently, with the right training, certification, coaching and fractional value consulting support.
With over 40 years of practice leadership, we are your secret weapon to value-led growth success.
A case study of how Genius Drive partnered with planning software company, Pigment, to drive a Value-Led Growth strategy and increase the value centric approach of marketing and sales. This led to boosting outreach impact, qualification, and revenue growth.
A case study of how Genius Drive was leveraged to help sustainability from Plastic Bank evolve from a product-led to a more value centric marketing and sales approach, boosting new opportunities, revenue growth and positive environmental and social impact.
A case study of how sales execution and revenue enablement firm Triptych leveraged the value experts of Genius Drive to help develop better value storytelling and quantification to help unstick stalled deals and capture new business opportunities.
Artificial Intelligence is rapidly reshaping B2B sales, offering tools that enhance efficiency, improve forecasting, and personalize customer interactions at scale. Yet, AI’s potential is often misunderstood, leading to missteps in implementation and adoption.
For sales leaders, the challenge isn’t just about leveraging AI—it’s about making sure it drives real, measurable value.
Software buyers in 2025 are more informed, more cautious, and more willing to reconsider their buying decisions mid-flight than ever before.
Gartner’s latest research, based on insights from 3,500 buyers, paints a fascinating picture of how organizations approach software investments. While the landscape is filled with opportunities, it also presents significant challenges that software vendors must navigate strategically.
The promise of AI is everywhere. From predictive analytics to autonomous decision-making, AI solutions are transforming industries, accelerating innovation, and reshaping competitive landscapes. Yet, despite the excitement and beyond a few implementations, overall B2B AI adoption remains a challenge.
The reason? AI isn’t just another software solution—it demands clear, quantifiable value to break through. Without a compelling value narrative, AI risks becoming another expensive experiment rather than a must-have business enabler.
Genius Drive empowers B2B solution providers to better communicate, quantify and activate value across the entire customer lifecycle.
