ARTICULATE YOUR VALUE STORY,
DRIVE CUSTOMER OUTCOMES

We partner with your team to define your value story, enable your go-to-market teams, and develop credible business cases with your most strategic clients.

VALUE IS EVERYTHING

With Frugalnomics in full effect, your customers care less about how your solution works, and more about the value you deliver.

Can your go-to-market teams clearly articulate your unique, differentiating value?
Can you easily quantify tangible outcomes and credibly prove ROI both pre and post sale?
Do you have the best practices and resources needed to quickly develop a business case for your strategic deals?

Imagine being able to communicate your unique value proposition at every stage of the customer lifecycle to more effectively win, retain, and expand your customer base.

Accelerate Value Selling with the Value Storytelling Framework
Create Unique Value
Storytelling
Establish your differentiated value proposition and develop compelling messaging and content to engage and inspire your target customers to buy
Accelerate and Scale Value Selling and Storytelling

Quantify the Impact of your Solution with a Business Case

Craft a CFO-ready business case in collaboration with your key customers, underpinned by solid value justification.

Deal Support for Value Selling
Drive Value Enablement and Client Engagement

Enable your sales and success teams to communicate and quantify your differentiating value confidently, with the right value selling training, certification and support.

THE IMPACT OF INSPIRED
VALUE STORYTELLING

With over 40 years of practice leadership, we are your secret weapon to value success.
Trusted by the world’s fastest growing companies:

CASE STUDIES

EVENTS, PODCASTS and INSIGHTS

Ran Haimoff

Episode 57: A New Path – From Value Consultant to Sales Strategy Leader

In this episode of the Value Coffee Talk podcast, hosts Thomas Pisello and April Morley engage with Ron Haimoff, the Head of Sales Strategy at Replicant.

The trio discussed Ron’s unconventional journey into value consulting, the evolution of value programs at DocuSign, and the best ways to scale value programs in today’s business environment.

Ron shares insights on transitioning from value consulting into more strategic roles, the significance of cross-functional collaboration in value roles, and offers valuable advice for aspiring value practitioners.

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Value Coaching

The Critical Role of Value Coaching in Enhancing B2B Sales Performance

Despite the clear advantages, the adoption of value selling remains low. This reluctance can often be attributed to a lack of understanding, inadequate training, or insufficient confidence among sales teams in articulating value effectively.

This highlights a significant opportunity for B2B sales organizations: to increase adoption and effectiveness of value selling through targeted value coaching.

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READY TO CHAT ?

Looking to better communicate and quantify your differentiating value to your customers? 

Partner with us to accelerate your value initiatives and drive revenue growth.