We partner with your team to define your value story, enable your go-to-market teams, and deliver credible business cases for your most strategic deals.
Imagine being able to communicate your unique value proposition at every stage of the customer lifecycle to more effectively win, retain, and expand your customer base.
Quantify the Impact of your Solution with a Business Case
Craft a CFO-ready business case in collaboration with your key customers, underpinned by solid value justification.
Enable your sales and success teams to communicate and quantify your differentiating value confidently, with the right value selling training, certification and support.
A case study of how Genius Drive was leveraged to help sustainability from Plastic Bank evolve from a product-led to a more value centric marketing and sales approach, boosting new opportunities, revenue growth and positive environmental and social impact.
A case study of how sales execution and revenue enablement firm Triptych leveraged the value experts of Genius Drive to help develop better value storytelling and quantification to help unstick stalled deals and capture new business opportunities.
This case study documents security solution provider Sphere Technology’s use of Genius Drive to help develop better value messaging, and identity hygiene business case
/ capability and maturity model.
Why should a focus on customer-centric value be the main priority for the modern Chief Revenue Officer (CRO)?
In this episode of the Value Coffee Talk Podcast, Thomas Pisello and April Morley interview Steve Peck, a fractional CRO and go-to-market advisor. They discuss the challenges in B2B sales and marketing, particularly in the face of macroeconomic factors that are driving budget constraints and increased scrutiny of purchasing decisions.
What is the secret sauce to the best value program?
According to our guest, the secret lies in effective value storytelling. In this episode of the Value Coffee Talk podcast, Fiona Leeson, Director of Customer Value for Finastra, shares insights on building a successful value program. She discusses the importance of selecting the right scope for the program based on the customer lifecycle and organizational maturity.
When it comes to growth success, is there a rhythm and playbook that can guide your performance?
Absolutely, according to our guest. In this episode of the Value Coffee Talk podcast, Thomas Pisello and April Morley interview Bart Fanelli, a seasoned CRO and co-author of the book ‘Success Cadence: Unleash Your Organization’s Rapid Growth Culture.’ They discuss the challenges faced by sales and customer success teams in the evolving customer landscape and the importance of value-based selling.
Genius Drive empowers B2B solution providers to better communicate and quantify value across the entire customer lifecycle.
