Leveraging TCO Savings and Business Value to Accelerate Competitive Wins
A case study of how Genius Drive partnered with Savant Labs to calculate TCO and business value advantages on key deals and kickstart their Value-Led Growth initiatives.
We partner with your team to define your value story, enable your go-to-market teams, and develop credible business cases with your most strategic clients.
With Frugalnomics in full effect, your customers care less about how your solution works, and more about the value you deliver.
Can your go-to-market teams clearly and consistently articulate your unique, differentiating value?
Can you easily quantify tangible outcomes and credibly prove ROI both pre and post sale?
Do you have the best practices and resources needed to quickly develop a business case for your strategic deals?
Imagine being able to more quickly add Value-Led Growth to your GTM approach – communicating and quantifying your unique value at every stage of the customer lifecycle – to more effectively win, retain, and expand your revenue opportunities.
Communicate Your Unique Value Story
Develop differentiated value messaging, value playbooks and sales enablement content to better engage and inspire your prospects to buy.
Quantify Your Differentiating Value
Build your Business Value Framework and craft CFO-ready business case presentations, delivering credible financial justification to accelerate winning deals.
Activate Value Selling, Consulting & Customer Success
Enable your sales and success teams to communicate and quantify your differentiating value confidently, with the right training, certification, coaching and fractional value consulting support.
With over 30 years of practice leadership, we are your secret weapon to value-led growth success.
A case study of how Genius Drive partnered with Savant Labs to calculate TCO and business value advantages on key deals and kickstart their Value-Led Growth initiatives.
A case study of how Genius Drive partnered with Tidal Cyber to leverage Value-Led Growth as a way to create a new Cybersecurity Category: Threat-Led Defense.
A case study of how Genius Drive partnered with Eleven Systems to implement a Value-Led Growth strategy and framework for creating a new category in Family Office technology.
Despite years of emphasis on value selling, fewer than one in five sellers consistently apply it in customer conversations. Closing this adoption gap through structured training and practice may be one of the most effective ways for B2B organizations to drive revenue growth.
CFOs are no longer passive approvers at the end of the sales cycle. They are active architects of enterprise strategy, capital allocation, and value realization.
In this podcast episode, host Tom Pisello, the ROI Guy, explores the four key levers of negotiation outlined by sales expert and bestselling author Todd Caponi. These levers help sellers move negotiations away from simple price concessions and toward mutually beneficial value exchanges.
In this episode of the Value Coffee Talk podcast, host Thomas Pisello speaks with Nate Littlewood, founder of Future Ready CFO, about the unique challenges faced by early-stage e-commerce and CPG companies, and why this makes selling to these firms a unique and sometimes daunting challenge.
