Leveraging TCO Savings and Business Value to Accelerate Competitive Wins
A case study of how Genius Drive partnered with Savant Labs to calculate TCO and business value advantages on key deals and kickstart their Value-Led Growth initiatives.
We partner with your team to define your value story, enable your go-to-market teams, and develop credible business cases with your most strategic clients.
With Frugalnomics in full effect, your customers care less about how your solution works, and more about the value you deliver.
Can your go-to-market teams clearly and consistently articulate your unique, differentiating value?
Can you easily quantify tangible outcomes and credibly prove ROI both pre and post sale?
Do you have the best practices and resources needed to quickly develop a business case for your strategic deals?
Imagine being able to more quickly add Value-Led Growth to your GTM approach – communicating quantifying and activating your unique value at every stage of the customer lifecycle – to more effectively win, retain, and expand your revenue opportunities.
Communicate Your Unique Value Story
Develop differentiated value messaging, value playbooks and sales enablement content to better engage and inspire your prospects to buy.
Quantify Your Differentiating Value
Build your Business Value Framework and craft CFO-ready business case presentations, delivering credible financial justification to accelerate winning deals.
Activate Value Selling, Consulting & Customer Success
Enable your sales and success teams to communicate and quantify your differentiating value confidently, with the right training, certification, coaching and fractional value consulting support.
With over 30 years of practice leadership, we are your secret weapon to value-led growth success.
A case study of how Genius Drive partnered with Savant Labs to calculate TCO and business value advantages on key deals and kickstart their Value-Led Growth initiatives.
A case study of how Genius Drive partnered with Tidal Cyber to leverage Value-Led Growth as a way to create a new Cybersecurity Category: Threat-Led Defense.
A case study of how Genius Drive partnered with Eleven Systems to implement a Value-Led Growth strategy and framework for creating a new category in Family Office technology.
In this episode of Value Coffee Talk, we dig into the build versus buy decision for value automation in the AI era. Vikas Mundada, a community favorite and value leader for Ping Identity, joins us to unpack why the hard part was never the math, why frameworks and structure determine whether AI produces credible value or confident noise, and what total cost of ownership really looks like once you account for maintenance, enablement, and trust.
Two years of AI investment, and the bill is coming due. The spending is not slowing. The proof is not arriving. And a handful of the largest AI providers have just started doing something that should make every revenue leader sit up: they are offering to get paid only when the work actually gets done.
That is not a pricing experiment. It is a transfer of risk. And most go-to-market organizations are not instrumented to survive it.
Most revenue organizations spend real money quantifying value to win the deal, then abandon the model the day the contract is signed. Leverage the Shared Value Plan to help solve this Realized Value challenge.
