ARTICULATE YOUR VALUE STORY,
DRIVE CUSTOMER OUTCOMES

We partner with your team to define your value story, enable your go-to-market teams, and develop credible business cases with your most strategic clients.

VALUE IS EVERYTHING

With Frugalnomics in full effect, your customers care less about how your solution works, and more about the value you deliver.

Can your go-to-market teams clearly articulate your unique, differentiating value?
Can you easily quantify tangible outcomes and credibly prove ROI both pre and post sale?
Do you have the best practices and resources needed to quickly develop a business case for your strategic deals?

Imagine being able to communicate your unique value proposition at every stage of the customer lifecycle to more effectively win, retain, and expand your customer base.

Accelerate Value Selling with the Value Storytelling Framework
Create Unique Value
Storytelling
Establish your differentiated value proposition and develop compelling messaging and content to engage and inspire your target customers to buy
Accelerate and Scale Value Selling and Storytelling

Quantify the Impact of your Solution with a Business Case

Craft a CFO-ready business case in collaboration with your key customers, underpinned by solid value justification.

Deal Support for Value Selling
Drive Value Enablement and Client Engagement

Enable your sales and success teams to communicate and quantify your differentiating value confidently, with the right value selling training, certification and support.

THE IMPACT OF INSPIRED
VALUE STORYTELLING

With over 40 years of practice leadership, we are your secret weapon to value success.
Trusted by the world’s fastest growing companies:

CASE STUDIES

EVENTS, PODCASTS and INSIGHTS

Buyer switch

The Big Buyer Switch: Leverage Value to Retain Better and Win More

With increasing pressure to prove ROI for every purchase, tech professionals are critically evaluating their vendors and, in many cases, making bold decisions to switch.

This presents both a challenge and an opportunity for tech businesses. On the one hand, the market is ripe with potential customers seeking better solutions. On the other hand, many of your current customers are also evaluating alternative options, which means retaining them requires a renewed focus on delivering value and proving ROI.

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North Star

Tech Vendors: Why Value Is the North Star For Customers & for You

Achieving tangible outcomes is often elusive. Yet, companies that prioritize value creation from the outset of their transformation efforts are twice as likely to achieve the desired benefits and outcomes. Why it is so important for CFOs to assure value focus on all digital transformation efforts, and why tech vendors need to assure this value is proposed and truly realized.

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READY TO CHAT ?

Looking to better communicate and quantify your differentiating value to your customers? 

Partner with us to accelerate your value initiatives and drive revenue growth.