PODCASTS

Insightful discussions and best practice sharing from sales and value leaders.
Stephen More Cover
Podcasts

Episode 91: Unlocking Customer Value – Do Sales Engineers Hold The Key?

In this episode of Value Coffee Talk, host Thomas Pisello interviews Stephen Morse, a seasoned sales engineer and CEO of the SE Leadership Institute.

The pair discussed the evolving role of sales engineers, the importance of value in sales conversations, and the cultural differences in how value is perceived across different regions.

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Podcasts

Episode 90: B2B GTM – The Emotional Toll of Customer Control

In this Value Coffee Talk conversation, CRO Tom Canning discusses the challenges of burnout in high-stakes commercial roles with host Tom Pisello. In this session, Mr. Canning emphasizes the lack of control individuals have over customer priorities, the emotional toll it takes when deals fall through, and the best ways to transcend this challenge and still exceed your sales goals.

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Podcasts

Episode 88: The Art of Quantifying Value

In this episode of the Value Coffee Talk podcast, host Tom Pisello speaks with value leader Mike Samuels from Pendo.io about the importance of storytelling in value consulting, the challenges of quantifying ROI, and the role of AI in enhancing value measurement.

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Steve Thibodeau Cover
Podcasts

Episode 84: Navigating the AI ROI Paradox

In this episode of the Value Coffee Talk podcast, Thomas Pisello and sales strategy / value leader Steve Thibodeau discuss the complexities of ROI in AI implementations.

The pair explore the paradox of AI investments, the challenges of scalability, and the importance of governance and data readiness.

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Max Elster
Podcasts

Episode 81: AI and the Future of Value Engineering and Automation

In this episode of Value Coffee Talk, Thomas Pisello and Max Elster discuss the evolving landscape of value engineering in the age of AI.

The pair explore how AI is reshaping the role of value engineers, emphasizing the importance of differentiation, customer accountability, and the orchestration of value across organizations.

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