Why has value selling and success moved from a nice to have to a must have?
In this episode, Phil Mauritz, the Global Senior Director of Pre-Sales at Okta, shares insights on the importance of business value, strategic proposal management, and the impact of a value-centric approach.
As a Product Leader, in the face of changing buyer expectations and needs, how do you best optimize GTM?
What role should value-centric messaging and value-based pricing play?
In this Value Coffee Talk podcast, we interview Laura Fay, Technology product and Chief Product Office (CPO) expert, ex-TSIA analyst, and co-author of the book “Digital Hesitation”.
How important is value selling and realization to LAER success? In this episode we explore the answers to this question with Steve Frost, ex TSIA executive and LAER expert.
The Enterprise Value Collective, Genius Drive and Cuvama introduce the first ever study on Value Selling impact and adoption.
When value selling is leveraged, what is the business impact? How well are organizations adopting value selling, and what can be done to improve adoption and results? Research of B2B Tech Firms reveals the answers to these questions and more …
At this GTM festival, Tom Pisello will be presenting new research on how to counter the purchase pessimism pandemic amongst B2B buyers.
How are my value selling, marketing and customer success current practices across the customer lifecycle?
What should my improvement roadmap look like to achieve best impact?
Checkout this Interactive Value Lifecycle Assessment
How do you turbo-charge your lead-generation, elevate engagements and inspire better opportunity pipeline?
This ROI Calculator example for accounting firm K1x, provides quick and credible value benefit estimates for prospects and drives value marketing campaigns and early sales value engagements.
How do you best get prospects to understand their challenges and inspire change?
An interactive capability and maturity assessment can provide marketing, sales and customer success with an engagement asset to do just that.
This example for Plastic Bank and their Sustainability Maturity Assessment tool.
How do you better empower prospects to understand your differentiating value and ROI?
How do you fuel marketing prospect campaigns to attract more executive interest and generate better pipeline opportunities?
This Value Calculator example is for Crisp, to elevate engagements and better attract, educate and inspire executive buyers.
What can accelerating value program maturity and application across the customer lifecycle?
Get the answers for your unique program improvement plans from the Genius Drive Value Enablement Assessment.
As a CMO, how do you best embrace and leverage business value not just for marketing, but across the buyer’s journey? How do you get value into the DNA of the organization?
In this episode of the Value Coffee Talk podcast, Thomas Pisello and April Morley interview Andy De, the CMO at Verato, about the value-based approach to sales and marketing.
Genius Drive empowers B2B solution providers to better communicate and quantify value across the entire customer lifecycle.
