
Why Sales Quota Shortfalls Remain, And What Needs to Change
According to recent benchmarks, quota attainment has settled into a lower “new normal,” well below the highs of 2021. Across roles, fewer than half of sellers are consistently hitting their targets. This is not a temporary dip. It is a structural shift.
And it raises an important question: Why are so many go-to-market teams still missing quota, despite more tools, more data, and now, more AI than ever before?









