INSIGHTS

Our latest thinking on the issues that matter most in value enablement, management, and consulting.
The Realized Value Mandate
Best Practices
The Realized Value Mandate: Why CROs, CCOs, and CS Leaders Must Change the Game

Customer acquisition is getting harder. Renewal and expansion are getting more important. CFOs are becoming gatekeepers. And buyers are demanding proof, not promises. In this environment, realized value isn’t a “CS function” or “value engineering nice-to-have.” It’s the commercial operating system that determines whether companies grow efficiently or stall.

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Tom Canning Cover
Podcasts
Episode 90: B2B GTM – The Emotional Toll of Customer Control

In this Value Coffee Talk conversation, CRO Tom Canning discusses the challenges of burnout in high-stakes commercial roles with host Tom Pisello. In this session, Mr. Canning emphasizes the lack of control individuals have over customer priorities, the emotional toll it takes when deals fall through, and the best ways to transcend this challenge and still exceed your sales goals.

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Mike Samuels Cover
Podcasts
Episode 88: The Art of Quantifying Value

In this episode of the Value Coffee Talk podcast, host Tom Pisello speaks with value leader Mike Samuels from Pendo.io about the importance of storytelling in value consulting, the challenges of quantifying ROI, and the role of AI in enhancing value measurement.

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Steve Thibodeau Cover
Podcasts
Episode 84: Navigating the AI ROI Paradox

In this episode of the Value Coffee Talk podcast, Thomas Pisello and sales strategy / value leader Steve Thibodeau discuss the complexities of ROI in AI implementations.

The pair explore the paradox of AI investments, the challenges of scalability, and the importance of governance and data readiness.

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The ROI of AI
Best Practices
The ROI of AI: Turning Intelligence into Impact

Ready to accelerate your value-led growth adoption and scale?

We personally evaluated over 16 value management and enablement platforms in our latest edition of the Value Automation Buyer’s Guide for 2025.

More innovation, more AI, and more options for your success.

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Leaky pipeline
Best Practices
Your CAC Is Rising: Here’s Why Volume Won’t Save You

If your acquisition engine is burning more cash than it brings back in revenue, you’re not alone.

Across B2B markets, companies are pouring record sums into campaigns, ads, SDR teams, and martech stacks: yet seeing diminishing returns. Pipelines look healthy on paper, but deeper down, they’re quietly leaking value.

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