The enterprise software renewal landscape is under siege. According to Gartner, not only are 52% of over 3,000 high-impact departmental software purchases replacement driven, but 65% of organizations are planning at least one replacement purchase in 2025.
Why is this happening and what should you do about it?
Marian Desimone is a business value professional with experience across a spectrum of roles, including business value practice start-up, assisting marketing teams in creating compelling value stories, upskilling global enterprise sales team on business value execution, development of business value curriculum, value program consulting, and setting up value competency frameworks for value
In this episode of Value Coffee Talk, Thomas Pisello and Andy De discuss the current state of AI in healthcare and life sciences, exploring the challenges organizations face in implementing AI solutions, the evolution of AI technologies, and the importance of a strategic portfolio approach to AI investments.
Ready to accelerate your value-led growth adoption and scale?
We personally evaluated over 16 value management and enablement platforms in our latest edition of the Value Automation Buyer’s Guide for 2025.
More innovation, more AI, and more options for your success.
Today, Genius Drive and the Enterprise Value Collective announce the launch of the 2025 Value Automation Buyer’s Guide, a comprehensive resource designed to help revenue and value leaders implement and scale their value selling, marketing, and customer success programs.
In this episode of the Value Coffee Talk podcast, hosts Thomas Pisello and April Morley engage with Stephen Morse, CEO of the SE Leadership Institute, to discuss the evolving role of sales engineers in today’s market.
In this episode of Value Coffee Talk, hosts Thomas Pisello and April Morley engage with Ron Ariana, a seasoned expert in go-to-market strategies.
The group discussed the common challenges faced by early and growth-stage companies, emphasizing the importance of a clear strategy, effective messaging, and the need for alignment across various organizational functions.
In this episode of the Value Coffee Talk podcast, Tom Pisello and April Morley discuss the concept of Product-Led Growth (PLG) with guest David Yockelson, a VP analyst at Gartner. They explore the definition of PLG, its limitations, and the addition of Value-Led Growth (VLG) as a necessary evolution in the current business landscape.
In B2B sales, your message isn’t just a script—it’s your strategy. It shapes how buyers perceive your value, how sales teams differentiate in crowded markets, and how revenue teams justify solutions to skeptical CFOs.
That’s why your value message needs to be more than a one-time workshop. It must evolve with your business, adapt to your market, and activate real performance across your go-to-market (GTM) teams—from first conversation to customer renewal.
Join us for this LIVE virtual workshop on 🗓️ May 22nd at 12:00 PM EST. Register today!
The 2025 Value Automation Buyer’s Guide — What Every GTM Leader Needs to Know
The B2B buyer has changed.
Delays. Budget scrutiny. Discount demands. Deals are stalling, and over 50% of opportunities are being lost to “Do Nothing.”
Meanwhile, Product-Led Growth is losing steam. The new mandate? Prove value early. Deliver it consistently. Scale it effectively.
That’s where Value-Led Growth and value automation come in.
📅 Join us for an exclusive webinar to unpack the key insights from the 2025 Value Automation Buyer’s Guide.
👉 Special Guests:
Max Elster, CoFounder, Minoa
Jonathan Keighley, Director, Shark Finesse
Artificial Intelligence is rapidly reshaping B2B sales, offering tools that enhance efficiency, improve forecasting, and personalize customer interactions at scale. Yet, AI’s potential is often misunderstood, leading to missteps in implementation and adoption.
For sales leaders, the challenge isn’t just about leveraging AI—it’s about making sure it drives real, measurable value.
Software buyers in 2025 are more informed, more cautious, and more willing to reconsider their buying decisions mid-flight than ever before.
Gartner’s latest research, based on insights from 3,500 buyers, paints a fascinating picture of how organizations approach software investments. While the landscape is filled with opportunities, it also presents significant challenges that software vendors must navigate strategically.
Genius Drive empowers B2B solution providers to better communicate, quantify and activate value across the entire customer lifecycle.
