INSIGHTS

Our latest thinking on the issues that matter most in value enablement, management, and consulting.
Scale Computing TCO Calculator
Calculator
Scale Computing TCO Calculator

Unsure of upgrade costs for modern edge computing?

Use the Total Cost of Ownership (TCO) Calculator we developed for Scale Computing to examine the savings potential of migration.

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Interactive Value Lifecycle Assessment
Best Practices
Enhancing B2B Value Engagement with Capability and Maturity Assessment Tools

With customers looking for more advice, value-add and confidence, understanding the precise needs and capabilities of potential customers is crucial for delivering tailored solutions that resonate and deliver value. “Capability and Maturity Assessment” tools are emerging as vital instruments for B2B solution providers, aiding them in crafting more effective value marketing strategies, enhancing selling techniques, and ensuring customer success.

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Sales Prospecting
Best Practices
Value Prospecting: Mastering Inspired Value Storytelling to Create New Opportunities

With more B2B sales opportunities stalling, delays and discounting, you’ll need more pipeline than ever to make your number. Just a few years ago, each $1M pipeline would result in $300k+ in sales revenue. Now, that same $1M only results in $75k.
More than ever, your success hinges not just on reaching out but on making each outreach count.

This is why value prospecting is so important for your SDRs, BDRs and Sales Reps.

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Value-Based Pricing
Best Practices
Value-Aligned Pricing: A Strategic Imperative for B2B Revenue Leaders

Value-aligned pricing is a comprehensive approach that involves setting prices based on the perceived or estimated value of a product or service to the customer, rather than solely on cost or market competition factors. See why this is so important to implement for your pricing strategies and to get right with customers.

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EVC Quarterly Meetup
Events
Virtual Quarterly Meetup – Enterprise Value Collective – Q3 2024

Sept 11, 2024 – 12:00 PM ET.

Value selling is so valuable, yet so many teams struggle with adoption. In fact, on average less than 1 in 5 sellers are using value selling regularly, despite great value when it is applied. In this peer led discussion, we’ll share best practices and proven methods to drive adoption success.

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Sales is King Guest Podcast Appearance
Best Practices
A Crisis in Buyer Confidence: Sales is King Guest Interview

Tom Pisello, the ROI Guy, and Gartner analyst David Yokelson appear as guests of the Sales is King podcast with Dan Sixsmith.

The trio discuss the dramatic rise in B2B purchase regret, precipitous decline in high quality deals, and the need for a buyer-centric, value selling approach.

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Master Value Selling - Cover Tom Pisello
Best Practices
Master Value Selling: New Velocity Interview

In this interview for the New Velocity podcast series, Tom Pisello – the ROI Guy – discusses what it takes to master value selling and the substantial benefits that can be achieved when you get it right.

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Nancy Maluso Value Coffee Talk
Podcasts
Episode 46: CMO Perspectives: Crafting Your Compelling Value Storytelling

Why is storytelling so effective for marketing, sales and customer success?

What are the important elements you must include in your differentiating storytelling?

In this episode, Thomas Pisello and April Morley discuss the effectiveness of storytelling in marketing and customer engagement with CMO and GTM analyst expert guest Nancy Maluso.

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