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INSIGHTS

Our latest thinking on the issues that matter most in value enablement, management, and consulting.
Master Value Selling - Cover Tom Pisello
Best Practices
Master Value Selling: New Velocity Interview

In this interview for the New Velocity podcast series, Tom Pisello – the ROI Guy – discusses what it takes to master value selling and the substantial benefits that can be achieved when you get it right.

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Nancy Maluso Value Coffee Talk
Podcasts
Episode 46: CMO Perspectives: Crafting Your Compelling Value Storytelling

Why is storytelling so effective for marketing, sales and customer success?

What are the important elements you must include in your differentiating storytelling?

In this episode, Thomas Pisello and April Morley discuss the effectiveness of storytelling in marketing and customer engagement with CMO and GTM analyst expert guest Nancy Maluso.

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Interactive Value Lifecycle Assessment
Calculator
Interactive Value Lifecycle Assessment

How are my value selling, marketing and customer success current practices across the customer lifecycle?

What should my improvement roadmap look like to achieve best impact?

Checkout this Interactive Value Lifecycle Assessment

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K1X ROI Quick Look
Calculator
K1X ROI Quick Look

How do you turbo-charge your lead-generation, elevate engagements and inspire better opportunity pipeline?

This ROI Calculator example for accounting firm K1x, provides quick and credible value benefit estimates for prospects and drives value marketing campaigns and early sales value engagements.

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Plastic Bank Sustainability Maturity Assessment
Calculator
Plastic Bank Sustainability Maturity Assessment

How do you best get prospects to understand their challenges and inspire change?

An interactive capability and maturity assessment can provide marketing, sales and customer success with an engagement asset to do just that.

This example for Plastic Bank and their Sustainability Maturity Assessment tool.

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