INSIGHTS

Our latest thinking on the issues that matter most in value enablement, management, and consulting.
Value Expert Five Belts
Best Practices
The Value Gap in B2B Sales, and Why Training May Be the Most Underrated Growth Lever

Despite years of emphasis on value selling, fewer than one in five sellers consistently apply it in customer conversations. Closing this adoption gap through structured training and practice may be one of the most effective ways for B2B organizations to drive revenue growth.

CFOs are no longer passive approvers at the end of the sales cycle. They are active architects of enterprise strategy, capital allocation, and value realization.

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Chris Mabry
Podcasts
Episode 96: Is the Future of Solutions Engineering all about Value?

In this episode of the Value Coffee Talk podcast, host Tom Pisello engages with Chris Mabry, head of community at iris.ai and long time Sales / Solution Engineering advocate and thought leader with the Pre-Sales Collective, discussing the evolving role of Solutions Engineers, the role they will play in Value Selling, and the impact of AI on sales.

The pair discuss the decline of performance standards in sales, the importance of mindsets and behaviors for high performers, and the impact of AI on sales processes.

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Value-Driven 2026 Cover
Events
LIVE CONFERENCE – Value Driven: Accelerating Into the Outcome Economy – May 21 NYC

Value Driven 2026 is the first of its kind independent gathering, for those leading the charge in value communication, quantification and activation.

This live, day-long event brings together more than 150 GTM, Sales, Value, and Enablement leaders to learn from experts, share success stories and network with the business value community, in order to transform how your organization sells and delivers business value outcomes to customers.

Don’t miss out on attending the “Woodstock for Value-Led Growth”.

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Scale Computing Pricing Tool
Calculator
Scale Computing Pricing Calculator

Unsure of upgrade costs for modern edge computing?

Use the Total Cost of Ownership (TCO) Calculator we developed for Scale Computing to examine the savings potential of migration.

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