Episode 53: Value Leader Perspectives: The Importance of Teaching, Evangelism and Self-Service
In this episode, Tom Pisello and April Morley interview Greg MacKinnon, the value leader for Loftware, about the practice of value engineering. The trio discuss the evolution of value programs at companies like Siebel and SAP, and how the new generation of programs needs to evolve to be more seller and customer success empowering – with value leaders as more teacher, coach and evangelist.