INSIGHTS

Our latest thinking on the issues that matter most in value enablement, management, and consulting.
Greg MacKinnon
Podcasts
Episode 53: Value Leader Perspectives: The Importance of Teaching, Evangelism and Self-Service

In this episode, Tom Pisello and April Morley interview Greg MacKinnon, the value leader for Loftware, about the practice of value engineering. The trio discuss the evolution of value programs at companies like Siebel and SAP, and how the new generation of programs needs to evolve to be more seller and customer success empowering – with value leaders as more teacher, coach and evangelist.

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Revenue Leader Graphic
Best Practices
A B2B Sales Evolution: From Transactional Reps to Revenue Leaders

As customers purchase with less confidence in their decisions, with ever larger buying committees and more financial skepticism, the role of sales representatives, account executives, and customer success managers needs to evolve as a result.

This article discusses the need and the how to make just such a shift.

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Jim Schattin Value Coffee Talk Podcast
Podcasts
Episode 50: Challenges in Customer Onboarding and How to Overcome Them

In this episode, Tom Pisello and April Morley interview Jim Schattin, the Senior Vice President of Customer Success at Placer.ai. They discuss the importance of the handoff from pre-sales to customer success post-sales and the challenges customers face during the onboarding process. Jim emphasizes the need for clear communication, setting expectations, and establishing a mutual success plan with the customer.

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Scale Computing TCO Calculator
Best Practices
The Power of Value, ROI and TCO Calculators in B2B Sales and Marketing

With today’s more frugal buyer, providing clear and quantifiable value propositions is crucial. Value and Total Cost of Ownership (TCO) calculators have emerged as vital tools in the arsenal of B2B marketers and sales professionals.
These calculators not only enhance demand generation but also help clients make informed purchasing decisions by transparently showcasing the long-term benefits and cost savings of a solution.

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Scale Computing TCO Calculator
Calculator
Scale Computing TCO Calculator

Unsure of upgrade costs for modern edge computing?

Use the Total Cost of Ownership (TCO) Calculator we developed for Scale Computing to examine the savings potential of migration.

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Interactive Value Lifecycle Assessment
Best Practices
Enhancing B2B Value Engagement with Capability and Maturity Assessment Tools

With customers looking for more advice, value-add and confidence, understanding the precise needs and capabilities of potential customers is crucial for delivering tailored solutions that resonate and deliver value. “Capability and Maturity Assessment” tools are emerging as vital instruments for B2B solution providers, aiding them in crafting more effective value marketing strategies, enhancing selling techniques, and ensuring customer success.

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Sales Prospecting
Best Practices
Value Prospecting: Mastering Inspired Value Storytelling to Create New Opportunities

With more B2B sales opportunities stalling, delays and discounting, you’ll need more pipeline than ever to make your number. Just a few years ago, each $1M pipeline would result in $300k+ in sales revenue. Now, that same $1M only results in $75k.
More than ever, your success hinges not just on reaching out but on making each outreach count.

This is why value prospecting is so important for your SDRs, BDRs and Sales Reps.

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