Sept 11, 2024 12:00 PM Eastern Time (US and Canada)
On Sept 11, 2024 12PM ET we gathered with friends and peers for our collaborative virtual quarterly meetup of Enterprise Value Collective (EVC) members.
In this meetup and live “jam session” we discussed the Value Adoption Challenge.
Despite significant benefits when value is used with prospects and customers, by sellers and success reps, there remains a struggle to get adoption.
Our most recent research with over 100 different value and revenue leaders indicates that on average less than 1 out of 5 reps are regularly applying value selling in their deals.
Yet we know of programs where adoption is 65% or more, so it’s time to share our adoption struggles and learn from peers just how to drive adoption and success
Co-hosts April Morley and Tom Pisello kicked-off the discussion with the new research insights on adoption, and then opened up the discussion for open challenge and best practice sharing.
Checkout the summary of the best advice here.
Let’s keep sharing and growing together!
