A Crisis in Buyer Confidence: Sales is King Guest Interview

Sales is King Guest Podcast Appearance

Tom Pisello, the ROI Guy, and Gartner analyst for product and GTM David Yokelson appear as guests of the Sales is King podcast with host, value and GTM expert Dan Sixsmith.

The trio discuss the dramatic rise in B2B purchase regret, precipitous decline in high quality deals, and the need for a buyer-centric, value selling approach.



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