A Crisis in Buyer Confidence: Sales is King Guest Interview

June 26, 2024

Tom Pisello, the ROI Guy, and Gartner analyst for product and GTM David Yokelson appear as guests of the Sales is King podcast with host, value and GTM expert Dan Sixsmith.

The trio discuss the dramatic rise in B2B purchase regret, precipitous decline in high quality deals, and the need for a buyer-centric, value selling approach.

Genius Drive empowers B2B solution providers to better communicate and quantify value across the entire customer lifecycle.

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