Why do so many deals stall out, end in discounting, or lead to customer regret?”
Because too often, companies lead with features instead of value. In today’s Outcome Economy, buyers demand proof of impact.

That’s why we built the Value-Led Growth Method — a way to embed value into every part of your go-to-market strategy. Checkout why this is so essential, and how to accomplish.

The Outcome Economy is not just a pricing innovation. It’s a transformation in how technology companies grow, compete, and serve.
Vendors that embrace it will win deeper trust, stronger partnerships, and more resilient revenue streams. Those that don’t risk being left behind in a market where customers are no longer content to pay for access.
This article discusses why the Outcome Economy is so important to grasp, and how to capture the opportunity it will provide.

When the Business Value Collective gathered for our latest Jam Session (Q3 2025), the title alone sparked curiosity: “AI Killed the Value Superstar?” A playful nod to the Buggles’ famous song played non-stop at the official launch of MTV, but with a serious undertone. Was AI about to make value professionals obsolete, or like the era of the music video, would it create an opportunity for a new kind of superstar to emerge? What followed was an honest, collaborative exploration of what AI means for our work as value leaders, consultants, and engineers.

Today’s buyer demands more than product pitches — they expect sellers and success teams to understand their business, quantify outcomes, and provide confidence in their decisions. As a result, Value Consulting and Value Engineering have become critical disciplines for modern go-to-market organizations. AI is accelerating this – and this article discusses how and how much.

As B2B revenue teams prepare for the year ahead, one decision will define success more than any other: whether your Sales Kickoff (SKO) is just another motivational event, or the launchpad for a value-based growth strategy that can sustain results throughout the year.

AI promises transformation, but many organizations are finding the returns harder to capture than expected.

In this article, we explore why the ‘AI value drought’ is forcing customers to rethink ROI—and how solution providers can help turn potential into measurable outcomes.

In today’s boardroom, CIOs are being asked a different kind of question. No longer is the focus on how many projects have been delivered or what new tools have gone live. Instead, the spotlight is on a tougher, sharper measure: What value has IT created for the business?

In this article, we review three ways CIOs want solution provider help in making this shift.

As we head into budget season, every line item is under the microscope. Value programs are no exception.

While most leaders agree that value selling, value engineering, and value enablement are critical to customer acquisition, retention, and growth, these programs often face cuts or flat spending when budgets tighten.

Checkout this article to avoid getting cut – and to earn the investment you deserve

In today’s uncertain market, buyers crave confidence and trust more than anything else. Gartner research shows that in 2025, top revenue and marketing performers are 3.5x more likely to include customer success stories as part of their marketing plans — because they know these stories work.

Despite decades of sales training and frameworks, we haven’t solved a key selling fundamental: Discovery is still broken. Too often, it’s rushed, shallow, and undifferentiated—leading to no decision, lost deals, and pricing pressure.

This article reviews a London panel and workshop event on how to solve this important challenge with AI.