How are my value selling, marketing and customer success current practices across the customer lifecycle?
What should my improvement roadmap look like to achieve best impact?
Checkout this Interactive Value Lifecycle Assessment
How do you turbo-charge your lead-generation, elevate engagements and inspire better opportunity pipeline?
This ROI Calculator example for accounting firm K1x, provides quick and credible value benefit estimates for prospects and drives value marketing campaigns and early sales value engagements.
How do you best get prospects to understand their challenges and inspire change?
An interactive capability and maturity assessment can provide marketing, sales and customer success with an engagement asset to do just that.
This example for Plastic Bank and their Sustainability Maturity Assessment tool.
How do you better empower prospects to understand your differentiating value and ROI?
How do you fuel marketing prospect campaigns to attract more executive interest and generate better pipeline opportunities?
This Value Calculator example is for Crisp, to elevate engagements and better attract, educate and inspire executive buyers.
What can accelerating value program maturity and application across the customer lifecycle?
Get the answers for your unique program improvement plans from the Genius Drive Value Enablement Assessment.
As a CMO, how do you best embrace and leverage business value not just for marketing, but across the buyer’s journey? How do you get value into the DNA of the organization?
In this episode of the Value Coffee Talk podcast, Thomas Pisello and April Morley interview Andy De, the CMO at Verato, about the value-based approach to sales and marketing.
Can weaving value into the DNA of the seller and company have a big impact?
Absolutely! In this episode, Thomas Pisello and April Morley interview Ken Powell, Chief Revenue Officer (CRO) at a FinTech and accounting software firm. They discuss the changes in the buying environment, the evolution of sales, the new role of sellers as change agents and the importance of weaving value into everything.
How can sales enablement help amplify the adoption and impact of value selling?
In this interviews, Cheryl Marriott, Senior Director for Sales Enablement at Skillsoft, discusses the sales enablement programs that can help drive value selling adoption and success, including the leverage of AI, the need for up-skilling and re-skilling, and the use of badging to prove learning accomplishments.
How does a revenue leader mobilize their team for value selling success?
In this episode, Thomas Pisello and April Morley interview Joy Wilder-Lybeer, a seasoned chief revenue officer (CRO) and enterprise FinTech executive. The trio discuss the changing landscape of B2B buyers and the need for data and insights to share the impact of solutions.
There is a golden thread of value that should be weaved into all conversations, throughout the buyer’s journey and customer lifecycle, both pre-sale and especially post-sale.
In this interview we talk about this topic with Kathy Gawronski, the VP of Value Engineering and Customer Success at Workforce Software.
When it comes to value selling, marketing and customer success, what are the key factors to drive your program and expected outcomes?
We compiled all the key metrics for why value is so important and the key benefits you can expect, all in one e-book for you!
Why should a focus on customer-centric value be the main priority for the modern Chief Revenue Officer (CRO)?
In this episode of the Value Coffee Talk Podcast, Thomas Pisello and April Morley interview Steve Peck, a fractional CRO and go-to-market advisor. They discuss the challenges in B2B sales and marketing, particularly in the face of macroeconomic factors that are driving budget constraints and increased scrutiny of purchasing decisions.
Genius Drive empowers B2B solution providers to better communicate and quantify value across the entire customer lifecycle.
