Drawing insights from Dan Pink’s enlightening work, “To Sell Is Human,” it becomes clear that the art of value selling extends far beyond the confines of a sales call and into the very fabric of our daily lives. Pink’s exploration into the transformative nature of selling in the modern age offers a compelling argument for viewing value selling not just as a work skill but as a fundamental life skill.

The voyage toward value selling excellence is guided by executive buy-in. Just as a lighthouse guides ships through dangerous waters, executive sponsorship sets the direction for the organizational journey. This endorsement ensures that value selling is a shared strategy, engaging every department from customer success, sales, sales engineering, and marketing to product development. These stakeholders are often the CEO, CRO, CMO, COO and CFO.

As we are honing our craft in the world of value selling, we often focus on the mechanics of communication—what to say, when to say it, and how to say it, but the art of authentic communication is more than just words. It’s not just about the script or the pitch; it’s about bringing your genuine self to the forefront and connecting with people on a deeper level, rooted in shared beliefs and genuine curiosity.

As an AI solution provider and sales, marketing and customer success leader, what is the number one barrier to growth success? It is not a lack of talent or concerns over data governance, but a lack of business value clarity. Checkout the Gartner research and how to best overcome this barrier.

Why are value programs under pressure and experiencing cutbacks and layoffs?

Sure there is economic pressure, but it is also a matter of positioning. See why it is so important to elevate from Value Doer to Value Orchestrator.

When it comes to sales, marketing and customer success performance, 2024 could be another challenging year.

New research from Pavilion highlights quota performance and other key challenges that will require smart sales enablement and value-centric selling to overcome.