Value Driven 2026

ACCELERATING INTO THE OUTCOME ECONOMY

May 21, 2026

Manhattan Motorcars Chelsea NYC

270 11th Ave, New York, NY 10001

About the event

Value Driven 2026 is the first of its kind independent gathering, for those leading the charge in value communication, quantification and activation.

This live, day-long event brings together more than 150 GTM, Sales, Value, and Enablement leaders to learn from experts, share success stories and network with the business value community, in order to transform how your organization sells and delivers business value outcomes to customers.

Don’t miss out on attending the “Woodstock for Value-Led Growth”.

Why Attend

Discover how top GTM, value, and customer-facing teams are adapting to the Outcomes Economy – where buyers are focused not on innovation or features, but on tangible business value results.

Learn practical strategies to better communicate, quantify and activate Value-Led Growth, as this motion becomes the key to your strategy and success.

And network as you check-out some amazing performance automobiles from Ferrari, Porsche, Lotus, Mercedes, Bentley, Rolls Royce and more!

Here’s what you’ll learn and takeaway from this important event:

What the Experts Predict?

Experts from Genius Drive, Gartner and more will reveal what you need to anticipate from your prospects and customers, and how to be ready to meet these challenges and opportunities head on.

What Buyers Want?

Learn first-hand, from CFOs and business leaders, exactly what buyers want and need from you, as a solution provider. Learn exactly what it will take to differentiate, win and grow with the Outcome Economy.

What Leaders Expect?

Your organization has to evolve quickly to value-led growth, while expectations for performance and productivity have never been higher. Understand exactly what your investors, board members and executive leadership want and need from you.

How are my Peers Succeeding?

From panel discussions with fellow leaders and practitioners and networking with your peers and the Business Value Collective community, learn what they are doing differently to avoid common pitfalls and garner outsized Value-Led Growth success.

What Frameworks Can Be Leveraged?

Gain exclusive access to new Value-Led Growth frameworks, designed specifically to help you and your team: measure and accelerate your value capability and maturity, improve your value storytelling, and drive shared value success with your customers.

What Automation is Available?

To help drive scale and boost adoption of your marketing, selling and customer success plans, there are some amazing value automation / management and AI-powered solutions that you can leverage. Kick the tires in our Sponsor Alley, and gain exclusive first access to our new 2026 Value Automation Buyer’s Guide.

REGISTER NOW

Pricing

Who Should Attend?

This event is built for the leaders, orchestrators and practitioners of Value-Led Growth within their organization, including:

Sales Leaders
Value Program Office Leaders
Customer Success Leaders
Sales Acceleration and Enablement Leaders
Value Consulting / Engineering Practitioners

Platinum Sponsors

Gold Sponsors

Silver Sponsors

8:00 am – 9:00 am

Registration & Networking Breakfast

Kick off the day with breakfast and high-impact networking in Sponsor Alley.

Start your day right. Grab breakfast and explore new value automation solutions through personalized demos with leading providers. Leave your mark on the Wall of Value by sharing the value challenge you’re most focused on solving in 2026 and the questions you want answered.

9:00 am – 9:30 am

MAXIMIZING PERFORMANCE: “THE ART OF RACING IN THE RAIN” & VALUE-LED GROWTH

Keynote by Tom Pisello (the ROI Guy)

9:30 am – 10:00 am

The Rise of the Outcome Economy: What it Means and How to Best Address?

David Yockelson – Gartner Analyst and Fellow reveals the latest research and advice on how to leverage the Outcome Economy for greater success.

10:00 am – 10:30 am

Value-led Growth: Success Can be Yours

Moving from product-centric to value-led can drive growth, but what are the pieces you need to implement when, and how do you execute to successfully accomplish?

Experienced CRO and sales performance expert Ken Powell, with financial technology firm K1x, shares his experience and the vital factors that accelerated his firms value-led growth success.

Value-Led Growth – Capability & Maturity Assessment Framework

Introduced by Tom Pisello (the ROI Guy).

10:30 am – 10:50 am

Networking Break / Sponsor Alley

Enjoy coffee, tea, snacks and refreshments while connecting with peers and taking a pit stop in Sponsor Alley.

Explore the newest and best value automation solutions and services through personalized demos from leading providers and event sponsors.

10:50 am – 11:30 am

What a Buyer Wants, What a Buyer Needs

Hosted panel discussion: CFOs, COOs, and Line-of-Business leaders from technology, retail, and financial services share exactly what they want from Solution Providers with a focus on proving value, clarifying ROI, building decision confidence, and engaging line-of-business & executive buyers.

Featuring:

Art Fromm (host) – Author & B2B Sales Transformation Advisor
Tim Ryder – VP Finance and Compliance for Caveonix
Joseph Burke – SVP of Procurement for FanDuel Sports Network
Mike Roth – CFO of DG3

11:30 am – 12:00 pm

The Art of the Possible: Realized Value

Gaurav Sharma, a value leader with ServiceNow, outlines exactly how he and his team were able to successfully deliver measurable realized value and drive customer success adoption.

The Business Case is Dead – The Shared Value Plan Framework

Introduced by Genius Drive Value Superstar Bernie Lawrence.

12:00 pm – 1:00 pm

Lunch & Networking / Sponsor Alley w/pit stops

Lunch is served, networking encouraged,

Leverage after lunch time to make a pit stop in Sponsor Alley to discuss Value Automation Solutions and Services, getting personalized demos from the best solution providers.

1:00 pm – 1:45 pm

The Power of Value Storytelling – From “No Decision" to "More Deals”

Introduction by Tom Pisello (the ROI Guy)

THE ART OF THE POSSIBLE: AI AND Value Storytelling

Veteran value leader Mike Samuels (formerly with Pendo.io) discusses the importance of value storytelling, and how AI can be leveraged to help dynamically create and serve the personalized stories your sellers and customer success teams need for better customer engagement success.

The Value Discovery Worksheet

Introduced by Tom Pisello (the ROI Guy), leveraging a fun value discovery worksheet to shape and dramatically improve your team’s value discovery success.

1:45 pm – 2:45 pm

CRO Panel: How to Create Value Programs that Scale and Thrive

Hosted panel discussion: Unfiltered perspectives from CROs on evolving expectations for value teams, the impact of AI, and how solution provider account executives and sales reps must change to stay effective.

Featuring:

Sherri Sklar (host) – veteran CRO and PE Operating Partner
Michael Muhlfelder – CRO veteran and sales performance coach
Ken Powell – CRO veteran and keynote speaker, from fintech firm K1x
Yonatan Ulsha – Head of Global Sales, AI firm Tulip Interfaces

2:45 pm – 3:05 pm

Networking Break / Sponsor Alley

Enjoy soft drinks, coffee, tea, snacks and refreshments while connecting with peers and taking a pit stop in Sponsor Alley.

Explore the newest and best value automation solutions and services through personalized demos from leading providers and event sponsors.

3:05 pm – 3:15 pm

Value AUTOMATION BUYERS GUIDE

Bernie Lawrence introduces the new Value Automation Buyer’s Guide – how to best leverage for your reviews and selection process, access the online version, and share the offline edition with your team and decision makers.

3:15 pm – 4:00 pm

Panel Session: Value Automation – The Adoption Challenge and the Future of Value with AI

Gain practical insight from leading value automation / management solution provider executives on overcoming adoption challenges, and how AI is shaping the future of value.

Featuring:

Martin Blinder – Symbe
Jonathan Keighley – QorusDocs (formerly SharkFinesse)
Roi Carmel – Spotlight.ai
Bernie Lawrence (Panel Host) – Genius Drive

4:00 pm – 4:15 pm

VALUE AUTOMATION and AI - BUILD or Buy?

Veteran value leaders Sophia DePaulis and Nikita Bhanu from cloud security firm WIZ (Google) discusses their teams journey to accelerate and scale with value automation and management: from pre-sales, to post-sales, through AI innovation and beyond.

The team will tackle the question: should you leverage AI to build your own value solution, or buy (or a combination)?

4:15 pm – 4:30 pm

Wrap-up: Accelerating into the Outcome Economy with Value-led Growth

Finish strong with the Sponsor Alley Pit Stop Giveaway Drawing and a wrap on the day’s biggest insights and go-forward advice.

4:30 pm – 5:30 pm

Chequered Flag Cocktail Hour

Unwind and connect in Sponsor Alley with a special cocktail hour featuring curated drinks and hors d’oeuvres, relaxed conversation, and another chance to build meaningful connections with solution provider sponsors, business value collective peers, and speakers.

REGISTER NOW

Pricing

Book Your Hotel for this Event

Book at one of these great hotels, all within convenient walking distance to the venue:

The Equinox Hotel in Hudson Yards – 33 Hudson Yards New York, NY 10001 (212) 812-9200
The High Line Hotel – 180 10th Ave, New York, NY 10011 (212) 929-3888
The Moore Hotel NYC – 300 W 22nd St, New York, NY 10011 (212) 255-5400
Courtyard by Marriott Manhattan / Midtown West – 461 W 34th St., New York, NY 10001 (212) 553-3000