Out of the fifty Value Coffee Talk episodes produced and published in 2024, here are the top five most popular podcast conversations for the year:
#1 – Why Value Should be the Chief Revenue Officer (CRO) Focus – In this top conversation for 2024, we grabbed a coffee with experienced growth-stage Chief Revenue Officer (CRO) Sherri Sklar, to discuss the imperative to transform from a product-led to value-centric commercial approach. Checkout Sherri’s advice and her 7 C’s to guide your value program success – Click here
#2 – Value Realization: A Practical Guide for Customer Success – This interview with esteemed value leader Vikas Mundada of identity and access security firm Ping Identity was one of the most popular, highlighting just how important it was for revenue leaders to better communicate and quantify realized value for customer satisfaction, renewals and growth improvements. Checkout this realized value program advice from Vikas Mundada – Click here
#3 – Value Leader Perspectives – Driving Pre-Sales and Proposal Excellence – We grabbed a coffee and a well regarded conversation with Phil Mauritz , Global Senior Director of Pre-Sales at Okta as he shared key insights on the importance of business value and the tangible impacts a value-centric approach has measurably delivered for his team. Listen in to our compelling conversation with Phil Mauritz – Click here
#4 – The Power of Value Storytelling – This top-ranked conversation with one of our favorite value leaders, Fiona Leeson, Director of Customer Value at Finastra, captured so well the power of storytelling to help improve value communication and quantification. Grab several important storytelling secrets from Fiona – Click here
#5 – Leveraging Value to Elevate Your Decision Maker Conversations – This popular episode with Sridhar Parameshwaran, the head of value engineering at Certinia, discusses the importance of value enablement throughout the customer lifecycle and how four key value best practices can be used to Elevate conversations, Expand deal size, Expedite the sales cycle, and Establish buy-in. Checkout Sridhar’s 4-Es for value success – Click here
