Event Date & Time: June 6, 2024. 1:00 PM Eastern Time (US and Canada)
B2B buyers aren’t looking for sales pitches; they demand tangible insights that can drive their next steps towards significant improvements. They need to understand exactly how your offerings can assist in achieving measurable business value outcomes.
In this webinar, Ish Boyle, CEO of risk management and compliance platform provider Caveonix, Dan Sixsmith, Value Leader for sales enablement firm Mediafly, and hosts Tom Pisello (the ROI Guy) and April Morley of the Value Coffee Talk podcast, Enterprise Value Collective and value enablement consultancy Genius Drive explore the art and science of value selling.
This session included a discussion of:
• Understanding and address the critical ‘value gap’ in B2B sales
• Tackling common challenges in selling complex solutions, like security
• Driving adoption and enhance the effectiveness of your programs
• Scaling your strategies to ensure sustainable success
• Determining strategic next steps for growth
Checkout these essential value-focused GTM strategies and practices that can transform your approach to B2B sales and drive your business forward.
Access the on-demand recording here: https://youtu.be/BbShEXXi5UQ
