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Enterprise Value Collective

Shared learnings, interviews, insights and events to improve your value articulation and accelerate your value selling journey.

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EVENTS

Art and Science of Value Selling Webinar
Events

WEBINAR: C-Level Perspectives – The Art and Science of Value Selling

How do you best implement value selling for growth and success? Join Ish Boyle, CEO of risk management and compliance platform provider Caveonix, Dan Sixsmith, Value Leader for sales enablement firm Mediafly, and hosts Tom Pisello (the ROI Guy) and April Morley of the Value Coffee Talk podcast, Enterprise Value Collective and value enablement consultancy Genius Drive, as they explore the art and science of value selling.

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Events

WEBINAR: Unveiling Research – Value Selling Impact & Adoption Benchmarks

Are your value selling programs and tools driving the impact you expect on sales and growth metrics?

Join Tom Pisello, the ROI Guy, Alex Smith, CPO and Co-Founder at Cuvama and April Morley, Partner at Genius Drive as we uncover groundbreaking insights from the first-ever benchmark study on the adoption and effectiveness of value selling tools.

This exclusive webinar will reveal critical data that can redefine your sales strategies.

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EVC Quarterly Meetup
Events

ON-DEMAND Virtual Quarterly Meetup – Enterprise Value Collective – Q2 2024

May 8, 2024 – 12:00 PM ET.

With renewals under pressure, customer success and value consulting are under pressure to stem the tide, to justify renewals to more frugal customers. It’s no wonder that Value Realization is a top priority for 2024.

In this quarterly session we discuss the need for improved post-sale value engagements and Value Realization- how to overcome the key challenges and what defines best in class.

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Podcasts

Ken Powell
Podcasts

Episode 41: CRO Perspectives – Embracing a Value-Centric Approach

Can weaving value into the DNA of the seller and company have a big impact?

Absolutely! In this episode, Thomas Pisello and April Morley interview Ken Powell, Chief Revenue Officer (CRO) at a FinTech and accounting software firm. They discuss the changes in the buying environment, the evolution of sales, the new role of sellers as change agents and the importance of weaving value into everything.

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Cheryl Marriott
Podcasts

Episode 40: Key Sales Enablement Practices for Value Selling Success

How does a revenue leader mobilize their team for value selling success?

In this episode, Thomas Pisello and April Morley interview Joy Wilder-Lybeer, a seasoned chief revenue officer (CRO) and enterprise FinTech executive. The trio discuss the changing landscape of B2B buyers and the need for data and insights to share the impact of solutions.

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INSIGHTS

Value Storytelling unifies Value Selling and Outcome-Based Selling
Best Practices

The Art of Value Storytelling: Bridging Value Selling and Outcome-Based Selling

Two popular methodologies are value selling and outcome-based selling, each with its unique emphasis and techniques. However, as the landscape evolves, integrating these approaches into a cohesive strategy is a core focus area. This is where the concept of “Value Storytelling,” plays a transformative role in bridging value selling and outcome-based selling. Value Storytelling not only addresses the intrinsic benefits of a product but also emphasizes the ultimate outcomes. This weaves a narrative that covers all bases—from addressing customer pain points to achieving their broader organizational goals.

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Beyond AI: Human Element of Value Selling
Best Practices

Integrating the Human Element in Value Selling: Beyond AI

As we venture deeper into the principles of value selling—a methodology that prioritizes delivering superior value to customers—the indispensable role of human touch becomes evident. Here’s an exploration of how the human element in value selling transcends AI, particularly in fostering trust, nurturing connections, and guiding customers through complex decisions.

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Tools and Resources

Value Automation Buyers Guide
Tools

Value Automation Buyers Guide

When it comes to automating the delivery of value discovery, value proposals and business cases and quarterly value customer success reviews, what automation tools are available? This guide reviews 15 of the best you can implement now to help better scale and expand your value program.

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Rapid Value Assessment Tool
Tools

Rapid Value Assessment

It can be difficult to understand the ROI from investments in value storytelling, marketing, automation, consulting and training.  Checkout this interactive rapid value assessment tool

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