Aaron Froberg brings over two decades of expertise in technology and value-driven sales, with leadership roles including Senior Director of Value Acceleration and Director of

Jeff Gandulla is a very experienced Value Consultant with a passion for customer engagements and sales team support. Jeff was most recently a Senior Business

Sherri is a seasoned revenue executive and GTM advisor to tech companies. She has spent her career helping companies maximize growth and enterprise value. Sherri

Dudley Nostrand is an accomplished leader in value engineering with expertise in SaaS technologies, excelling at business value justification, and sales process optimization. With extensive

Andy Dé is the Founder and CEO of Mark Strat Insights offering advisory services re: go-to-market strategy, planning and execution, market research, new market entry,

Marian Desimone is a business value professional with experience across a spectrum of roles, including business value practice start-up, assisting marketing teams in creating compelling value

Steve has over 40 years of experience in the enterprise software industry, gaining valuable experience early in his career running post-sale support and software development