Aaron Froberg brings over two decades of expertise in technology and value-driven sales, with leadership roles including Senior Director of Value Acceleration and Director of IT & Business Development at companies such as Egnyte, St. Jude Medical, and Bio-Techne.
Specializing in SaaS, IT infrastructure, and go-to-market strategy, Aaron leverages his unique ability to blend direct technology experience with in-depth knowledge on buyer psychology, value sales, automation, and product marketing to set himself apart as an innovative thought leader in the industry.
Linkedin Profile: https://www.linkedin.com/in/aaron-froberg/
Checkout Aaron’s Value Coffee Talk podcast: The Importance of a Value Lifecycle Approach
