Triptych – Crafting Differentiated Value Storytelling to Drive new Customer Revenue Growth

Triptych Case Study

Triptych wanted to improve their go-to-market strategy and generate new growth opportunities. In order to accomplish this, a new approach would be needed, pivoting from a legacy product-led approach, to focus more on what today’s frugal buyer needed: A business value approach.

The Triptych sales leadership team partnered with Genius Drive to create a new value positioning framework and an ROI quantification model. With this framework and model, the team was able to create value-based outreach campaigns and fuel engagement conversations and processes. This directly yielded incremental opportunities, and helped to inspire buyer change and financially justify purchase decisions.



Sign-up for our Newsletter