Plastic Bank – From Product to Value: Accelerating Revenue Growth and Business Impact

Plastic Bank Case Study

Plastic Bank, while successfully articulating social and environmental benefits to customers, were challenged to effectively communicate and quantify the compelling business value of its Social Recycling programs, leading to stalled opportunities and quota shortfall.

Partnering with Genius Drive helped implement the persona-based value messaging, content, capability / maturity and business value modeling needed to drive a successful shift in marketing and selling, leading to significant new pipeline opportunities, a reduction in stalled deals and improvement in deal sizes.



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