Tops on many sales and value leader lists: Getting a value-approach into more deals. But this is easier said than done.
One way organizations seek to scale value is to invest in a value automation platform, enabling sellers and success to articulate value, not just value consultants / engineers. There are many solution providers and value groups that showcase great results from value automation investments, however, there are many efforts that fall short of expectations.
In this value coffee talk we interview value automation expert Dan Sixsmith to discuss why automation is so important and the factors that lead to program success or shortfall. Our guest Dan Sixsmith is the SVP of Value for RevOps and Intelligence platform provider Mediafly, where he leads evangelist efforts for Mediafly’s Value360 value automation solution and leverages his experiences in working on hundreds of automation programs to share frank advice and guidance.
Checkout the episode here: