Recent research by Forrester reveals a startling insight: 70% of B2B buyers feel that their purchase experience is negatively impacted by generic AI-generated content. This suggests that early attempts at using generative AI in B2B sales and marketing are not meeting buyer expectations, and are having a detrimental effect.
In order to better understand the AI impact on sales, we grab a conversation Anita Nielsen in this episode. As a top LinkedIn sales influencer, sales enablement consultant and author of the book Beat the Bots she has written about and seen the good, bad and ugly of AI selling already, with some poignant advice and insights for us all to take to heart.
Checkout the episode here:
- Generic AI-generated content in B2B sales and marketing is not meeting buyer expectations.
- Salespeople should focus on personalization and differentiation to stand out from AI-generated content.
- AI can be leveraged for research and personalization, but it should be used as a tool to enhance human interactions.
- Customer success teams can use AI to provide personalized content and support ongoing relationships with customers.