Why is a charter so important to your value management and enablement program success?
Doug May is a top GTM executive and value evangelist, currently the Chief of Staff to the CRO at DataDog and formerly leading value programs at Databricks and Splunk.
Doug has been a great mentor and influencer in the value management / enablement space, generous with his time and sharing of best practices. We grabbed a cup with Doug to discuss one of his favorite success factors: the Value Office Charter.
In this chat, Doug details the exact elements you need to create a successful charter to drive your value program adoption, support and success – the Four Es: Execute, Enable, Evangelize, and Evolve.
Checkout the episode here:
- A value office charter is essential for the success of a value program in an organization.
- The four phases of a value office charter are execute, enable, evangelize, and evolve.
- Value leaders should create their own vision and charter to gain buy-in and lead their teams effectively.
- Embedding value excellence in the organization can have a profound impact on sales, marketing, customer success, and overall go-to-market productivity.