Podcast Description
Why is a charter so important to your value management and enablement program success?
Doug May is a top GTM executive and value evangelist, currently the Chief of Staff to the CRO at DataDog and formerly leading value programs at Databricks and Splunk.
Doug has been a great mentor and influencer in the value management / enablement space, generous with his time and sharing of best practices. We grabbed a cup with Doug to discuss one of his favorite success factors: the Value Office Charter.
In this chat, Doug details the exact elements you need to create a successful charter to drive your value program adoption, support and success – the Four Es: Execute, Enable, Evangelize, and Evolve.
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In this episode, Doug shares his experience in establishing value programs and explains the four phases of a value office charter: execute, enable, evangelize, and evolve. Doug emphasizes the need for value leaders to create their own vision and charter to gain buy-in and lead their teams effectively. By embedding value excellence in the organization, value programs can have a profound impact on sales, marketing, customer success, and overall go-to-market productivity.
Takeaways
- A value office charter is essential for the success of a value program in an organization.
- The four phases of a value office charter are execute, enable, evangelize, and evolve.
- Value leaders should create their own vision and charter to gain buy-in and lead their teams effectively.
- Embedding value excellence in the organization can have a profound impact on sales, marketing, customer success, and overall go-to-market productivity.
Chapters
00:00. Introduction
00:46. Doug May’s Background and Expertise
01:36. The Importance of a Value Office Charter
02:23. The Basics of a Value Program
03:23. Moving Beyond the Basics
04:21. Differentiating the Value Program
05:20. The Two Parts of the Value Office Charter
06:39. The Four Phases of the Charter
08:08. Evangelizing the Solution
10:00. Continuous Innovation
12:48. The Importance of the Charter in Gaining Buy-In
15:55. Influencing and Gaining Buy-In Across the Organization
20:10. Embedding Value Excellence in the Organization
22:18. The Importance of Leadership and Vision
24:02. Closing Remarks
