Bernard “Bernie” Lawrence is a senior executive and management consultant with more than 30 years of experience spanning sales, marketing, operations, technology, and financial leadership. He is the CEO and President of Lawrence Associates LLC, a multi-million-dollar consulting and professional services firm he founded in 2002, where he built leading
Steve has over 40 years of experience in the enterprise software industry, gaining valuable experience early in his career running post-sale support and software development groups. Most recently, Steve has been a value engineer, consultant and leader with Amazon Web Services, Infor, SAP, and HP Enterprise. For the past 10+
Andy Dé is the Founder and CEO of Mark Strat Insights offering advisory services re: go-to-market strategy, planning and execution, market research, new market entry, new product introduction, AI and Analytics, globally with a focus on customer value and impact. Prior to Mark Strat Insights, Andy has held innovation and
Dudley Nostrand is an accomplished leader in value engineering with expertise in SaaS technologies, excelling at business value justification, and sales process optimization. With extensive global value engineering experience and leadership at companies including MinIO, Sourcegraph, BMC, and AppDynamics, he is distinguished by his ability to engage with executive-level customers
Sherri is a seasoned revenue executive and GTM advisor to tech companies. She has spent her career helping companies maximize growth and enterprise value. Sherri has worked with CEOs, boards, VC and PE firms to help their companies deliver outstanding results, raise funds, and significantly grow the valuation of each
Jeff Gandulla is a very experienced Value Consultant with a passion for customer engagements and sales team support. Jeff was most recently a Senior Business Value Advisor for Cloud Economics at Amazon Web Services (AWS), and held senior value program leadership and value consulting roles with Lacework, PagerDuty, Tricentis, and
Aaron Froberg brings over two decades of expertise in technology and value-driven sales, with leadership roles including Senior Director of Value Acceleration and Director of IT & Business Development at companies such as Egnyte, St. Jude Medical, and Bio-Techne. Specializing in SaaS, IT infrastructure, and go-to-market strategy, Aaron leverages his
