Podcast Description
When should you shift from product-led to value-centric marketing?
In this Value Coffee Talk interview, Scott Turner, SVP of Marketing for K1X, discusses the challenges of being product-led and the importance of transitioning to a value-centric approach for marketing and sales enablement success.
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In this conversation, Scott shares insights on executing a value-centric strategy, including the use of storytelling and persuasion. Scott also highlights the role of entertainment in conveying value and the challenges faced in the process. Of importance, the dialogue discusses the need for patient leadership and offers advice for those looking to adopt a value-centric marketing and sales enablement approach.
Chapters
00:00 Introduction
01:06 Challenges of Being Product-Led
05:19 Executing the Value-Centric Approach
08:27 Entertainment and Persuasion
09:14 Importance of Value-Centricity
12:44 Achieving Goals with Value-Centricity
16:03 Challenges in the Process
20:02 Advice for the Enterprise Value Collective
