How do you best simplify the messaging and selling of a complex fin-tech solution to boost sales and marketing performance?
OSG Connect was repositioning their solution to the market, and wanted to pivot from a product-led to a value centric approach in order to assure success. The solution was complex, and the team was struggling to simplify the messaging, as well as shift it to be much more value-oriented.
This case study highlights how an inspired value storytelling approach helped to communicate and quantify differentiating value to frugal prospects, elevate engagements and drive sales and marketing success for the rebranding and relaunch.
CHALLENGES
- Quickly creating and creating compelling messaging for the new platform launch
- Difficulty simplifying the messaging on a complex fin-tech solution
- Inpsiring buyers to buy, with not enough opportunities and too many stalled deals, choosing to stick with legacy status quo
RESULTS
- Dramatically simplified and improved the effectiveness of launch messaging
- Enabled better engagements with press, investors and customers
- Created a value messaging framework and key marketing / sales assets to help inspire more opportunities and accelerate stalled deals
