ESG – Helping IT Go-To-Market Consultancy Develop Better Economic Validation Deliverables for Their Clients

ESG Economic Validation Case Study

How do you supplement your team to interview customers to best uncover, quantify and articulate the real value realized?

When the research and advisory firm Enterprise Strategy Group (ESG) Global, a Tech Target company) needed assistance in developing Economic Validation white papers for their clients, they turned to the value experts at Genius Drive to help them research and develop the toughest business cases, and clearly articulate the business value outcomes derived. Elevated capabilities, accelerated revenue and new opportunities were the result.



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