How do you supplement your team to interview customers to best uncover, quantify and articulate the real value realized?
When the research and advisory firm Enterprise Strategy Group (ESG) Global, a Tech Target company) needed assistance in developing Economic Validation white papers for their clients, they turned to the value experts at Genius Drive to help them research and develop the toughest business cases, and clearly articulate the business value outcomes derived. Elevated capabilities, accelerated revenue and new opportunities were the result.
CHALLENGES
- Difficulty uncovering the real value realized for certain products and projects
- Complexity in modeling the business value calculations
- Bandwidth to conduct customer interviews, create business case models and write compelling economic validation white paper reports.
RESULTS
- Fulfilled on difficult project deliverables and timeline
- Accelerated revenue and customer experience / satisfaction on existing, complex projects
- Elevated the ESG brand by helping to advance the storytelling approach used in white papers
