In this episode, Tom Pisello and April Morley discuss leveraging value capability and maturity assessments with special guests Justin Zacks and Saul Gerdes, co-founders of the value automation platform provider, Value Plan. The guests share their journey with value and the importance of speaking in customer language throughout the entire customer journey and how interactive assessments can help build this in a collaborative fashion.

In this episode, Tom Pisello and April Morley interview Greg MacKinnon, the value leader for Loftware, about the practice of value engineering. The trio discuss the evolution of value programs at companies like Siebel and SAP, and how the new generation of programs needs to evolve to be more seller and customer success empowering – with value leaders as more teacher, coach and evangelist.

In this episode, Tom Pisello and April Morley discuss the good, the bad, and the ugly of AI in sales with Dr. Stefanie Boyer. They explore examples of successful sales AI tools, such as conversational intelligence and Quillbot.

In this episode, Tom Pisello and April Morley discuss the good, the bad, and the ugly of AI in sales with Dr. Stefanie Boyer. They explore examples of successful sales AI tools, such as conversational intelligence and Quillbot.

In this episode, Tom Pisello and April Morley interview Jim Schattin, the Senior Vice President of Customer Success at Placer.ai. They discuss the importance of the handoff from pre-sales to customer success post-sales and the challenges customers face during the onboarding process. Jim emphasizes the need for clear communication, setting expectations, and establishing a mutual success plan with the customer.

In this episode of the Value Coffee Talk podcast, Tom Pisello and April Morley interview Mary Shea, the Global Chief Evangelist for HR AI firm HireQuotient.

What does it take to build the best value selling and success team?

In this episode of the Value Coffee Talk podcast, Kathryn Landis, executive coach and CEO and founder of Kathryn Landis Consulting, discusses the importance of building and cultivating great teams, and just what you need to accomplish this.

What are the most important aspects to Value Leadership?

In this episode of the Value Coffee Talk podcast, Greg Peters, an accomplished senior go-to-market (GTM) software and tech executive, discusses the challenges organizations face in building cohesion and vision.

Why is storytelling so effective for marketing, sales and customer success?

What are the important elements you must include in your differentiating storytelling?

In this episode, Thomas Pisello and April Morley discuss the effectiveness of storytelling in marketing and customer engagement with CMO and GTM analyst expert guest Nancy Maluso.

Why has value selling and success moved from a nice to have to a must have?

In this episode, Phil Mauritz, the Global Senior Director of Pre-Sales at Okta, shares insights on the importance of business value, strategic proposal management, and the impact of a value-centric approach.

As a Product Leader, in the face of changing buyer expectations and needs, how do you best optimize GTM?

What role should value-centric messaging and value-based pricing play?

In this Value Coffee Talk podcast, we interview Laura Fay, Technology product and Chief Product Office (CPO) expert, ex-TSIA analyst, and co-author of the book “Digital Hesitation”.

How important is value selling and realization to LAER success? In this episode we explore the answers to this question with Steve Frost, ex TSIA executive and LAER expert.