
What is Value-Led Growth?
B2B solution providers are facing a perfect storm in their go-to-market (GTM) strategies. What once worked—particularly a pure Product-Led Growth (PLG) approach—no longer delivers the same results, especially as companies mature and their markets saturate. Recent data points paint a grim reality:
• Two-thirds of deals stall or are lost to “do nothing” (Pavilion).
• Two-thirds of sellers fail to hit quota (Pavilion).
• Two-thirds of buyers regret their purchase before the ink even dries (Gartner).
• 25% – more companies than ever are seeing higher churn rates (Paddle).