Value-Led Growth Maturity: Where are you and how do you compare?
Every B2B organization believes in the power of value selling, yet most have not turned that belief into a repeatable discipline. While over 50% of buying efforts end in no decision, and two thirds of buyers report regret post purchase, a select few organizations are turning value into measurable, compounding growth.
This exclusive Genius Drive framework, The Value-Led Growth Maturity Model, reveals how Sales, Marketing, and Customer Success leaders can close the gap between intent and execution.
Discover why value stalls after the deal closes, how to Communicate, Quantify, and Activate value across the entire customer lifecycle, and how to arm your teams with business cases and outcome narratives that resonate with CFOs and executive buyers.
Backed by benchmark data across 122 organizations, this paper equips you with the measurement frameworks and best pracitce maturity guidance to assess where you stand and build the roadmap to get where you need to be.