INSIGHTS

Our latest thinking on the issues that matter most in value enablement, management, and consulting.
AI Build vs. Buy
Best Practices
Value Automation – AI Build vs. Buy

Before You Rip and Replace: The Hidden CostS & THE CRITERIA FOR MAKING THE RIGHT DECISION FOR YOU Every CRO is asking the same question right now: can we just build this ourselves with AI? It’s a fair question. But most leaders are evaluating the wrong cost, and missing the

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Value-Led Growth Maturity Model
Best Practices
The Value-Led Growth Maturity Model

Learn the proven capability and maturity framework to Communicate, Quantify, and Activate value across your revenue lifecycle, driving higher win rates, larger deals, and stronger retention that the C-suite can trust.

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The ROI of AI
Best Practices
The ROI of AI: Turning Intelligence into Impact

Ready to accelerate your value-led growth adoption and scale?

We personally evaluated over 16 value management and enablement platforms in our latest edition of the Value Automation Buyer’s Guide for 2025.

More innovation, more AI, and more options for your success.

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Value Automation Buyer's Guide - 2026
Best Practices
Value Automation Platform Buyers Guide – 2026

Ready to accelerate your value-led growth adoption and scale?

We personally evaluated over a dozen value management and enablement platforms in our latest edition of the Value Automation Buyer’s Guide for 2026.

More AI, more realized value, and more options for your success.

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Value Automation Buyers Guide
Tools
Value Automation Buyers Guide

When it comes to automating the delivery of value discovery, value proposals and business cases and quarterly value customer success reviews, what automation tools are available? This guide reviews 15 of the best you can implement now to help better scale and expand your value program.

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Rapid Value Assessment Tool
Tools
Rapid Value Assessment

It can be difficult to understand the ROI from investments in value storytelling, marketing, automation, consulting and training.  Checkout this interactive rapid value assessment tool to determine the ROI from accelerating your value program, capabilities and practices. Click here to access 

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Interactive Value Lifecycle Assessment Tool
Tools
Value Lifecycle Assessment

Where do you stand with your current value enablement and management practices, and what should you tackle next in order to accelerate success and drive capability and maturity of your value programs? Checkout our NEW interactive assessment tool for determining your current value lifecycle capability and maturity, and get an

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From product to value
Tools
The Outcome Economy Has Changed the Rules. Are You Ready?

The Revenue Crisis You Can’t IgnoreFor every $1M in qualified pipeline, most GTM teams are lucky to close a fraction. Deals stall. Margins erode. Renewals slip. And while you’re chasing product demos and adoption metrics, your buyers have already moved on. The truth is simple: in today’s Outcome Economy, no

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