K1x – Evolving from Product-led to Value Centric, Driving SaaS Growth


How do you best pivot your go-to-market from a typical earlier-stage founder and product-led approach, to a more effective value centric capability?

This case study examines K1x’s evolution to a value-centric marketing and sales approach, accelerated by Genius Drive. The transformation helped drive a significant boost in new leads, more highly qualified opportunities, and additional new-logo acquisition.



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