Get Control helps enterprises like Boeing, Capital One, McDonald’s, Nestlé and Novartis turn Microsoft 365 Copilot access into daily, confident use through live, behavior-first training. As Copilot rollouts scaled, a market-wide problem emerged: organizations had bought the licenses, but most users weren’t using them.
With AI budgets under scrutiny, leaders began questioning the return, and training was too often treated as a discretionary cost rather than the path to value. Get Control’s training delivered measurable productivity gains, but proving that value in buyer terms was getting harder.
By partnering with Genius Drive, Get Control challenged a core buyer assumption: that deploying Copilot equals capturing its value. A proficiency-led value story, a conservative and CFO-defensible business value framework, and a self-service Copilot Training Value Assessment now let buyers quantify what idle licenses and untrained users cost them, and what proficiency is worth, in about two minutes.
CHALLENGES
- Only about 30% of licensed users use Copilot regularly, yet few buyers had priced the idle 70%.
- Training framed as a discretionary cost, not the way to recover a license investment already made.
- Buyers wanting to self-serve a credible business case before engaging sales.
- Shadow AI risk unpriced and unconnected to user proficiency.
- No buyer-friendly way to prove that proficiency, not licenses, unlocks Copilot ROI.
RESULTS
- Reframed training from a discretionary cost to the key to unlocking AI value already paid for.
- Enabled buyers to self-serve a credible, CFO-ready business case before engaging sales.
- Created one of Get Control’s most effective conversation starters, with reports forwarded to executives.
- Elevated engagement with enterprise prospects and executive decision makers.
- Grounded in proven outcomes: a 108% increase in daily Copilot use across about 10,000 participants and 47 minutes saved per day.