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Value Driven 2026

ACCELERATING INTO THE OUTCOME ECONOMY

May 21, 2026

Classic Car Club Manhattan

Value-Driven Speakers

About the event

Value Driven 2026 is the first of its kind independent gathering, for those leading the charge in value communication, quantification and activation.

This live, day-long event brings together more than 150 GTM, Sales, Value, and Enablement leaders to learn from experts, share success stories and network with the business value community, in order to transform how your organization sells and delivers business value outcomes to customers.

Don’t miss out on attending the “Woodstock for Value-Led Growth”

Why Attend

Discover how top GTM, value, and customer-facing teams are adapting to the Outcomes Economy – where buyers are focused not on innovation or features, but on tangible business value results.

Learn practical strategies to better communicate, quantify and activate Value-Led Growth, as this motion becomes the key to your strategy and success. 

Here’s what you’ll learn and takeaway from this important event:

Contribute to the Collective by networking with fellow value experts, customers, GTM leaders, enablement specialists, and fellow solution providers.

Experience personalized demos of sponsor-led value automation solutions and see firsthand how AI innovation is reshaping the market with smarter capabilities, faster results, and less effort.

Gain practical insight into emerging market trends, solutions to critical challenges, and the expectations of outcomes- based buyers.

Get exclusive launch access to the 2026 Buyer’s Guide. Visit Sponsor Alley and meet with automation solution providers to discuss solutions and get live demos.

Gain early access to value frameworks that drive measurable outcomes—and positions you out front in an outcome-based economy.

  • Value-Led Growth Assessment and Maturity Model
  • Value Storytelling Framework Worksheet
  • Shared Value Plan Guide

Enjoy a (50% limited time offer) discount on Genius Drive’s Value Expert Training & Certification Course. Designed for all value practitioners and customer support, success, and sales team members.

REGISTER NOW

Pricing

Early bird special: Register before March 1, 2026 – $399

Register after March 1, 2026 – $499

Who Should Attend?

This event is built for industry value leaders and stakeholders, customer serving team members, sales acceleration and enablement teams, and value practitioners readying themselves for an outcome based economy.

Explore what it could take to transform your GTM engine around outcomes and stay ahead as value becomes the new baseline.

See how sales leaders are reshaping execution around outcomes buyers demand and boards expect—turning value into predictable revenue.

See ways to connect customer conversations to measurable outcomes—and remain indispensable as expectations evolve.

Discover how leading organizations are embedding value into sales motions, plays, and training to drive faster ramp, stronger execution, and consistent outcome-based selling at scale.

Learn how top practitioners are turning insights into influence that shapes deals, revenue, and retention.

Platinum Sponsors
Gold Sponsors
Silver Sponsors
Value Driven Agenda Header

8:00 am – 9:00 am

Registration & Networking Breakfast

Kick off the day with breakfast and high-impact networking in Sponsor Alley.

Join a Hot Topics table: AI, adoption Challenges, Realized Value, or Scaling and Automation.

Take a pit stop to explore new value automation solutions through personalized demos with leading providers.

Leave your mark on the Wall of Value by sharing the value challenge you’re most focused on solving in 2026 and the questions you want answered.

9:00 am – 9:30 am

What do Racing and Value have in Common?
Keynote by Tom Pisello (the ROI Guy)

9:30 am – 10:15 am

The Rise of the Outcome Economy: What it Means and How to Best Address?

Hosted panel discussion with industry experts, renowned authors, and analysts.

10:15 am – 10:45 am

Value-led Growth Success Can be Yours

Value-Driven Excellence Award winner announced, Award recipient shares their experience and factors that led to their success.

10:45 am – 11:00 am

Your Framework to Value Success – Maturity Assessment Framework

Session presentation by Tom Pisello (the ROI Guy) and introduction to the Maturity Assessment Framework.

Networking Break / Sponsor Alley

Enjoy snacks, coffee, and refreshments while connecting with peers and taking a pit stop in Sponsor Alley to explore value automation solutions through personalized demos from leading providers.

11:45 am – 12:00 am

The Business Case is Dead - The Shared Value Plan Framework

Session presentation by Bernie Lawrence and introduction to The Shared Value Plan Framework.

12:00 am – 1:00 am

Lunch & Networking / Sponsor Alley w/pit stops

3:00 pm – 3:45 pm

Panel Session: Value Automation – The Adoption Challenge and the Future of Value with AI

Gain practical insight from leading solution provider executives on overcoming adoption challenges and how AI is shaping the future of value.

3:45 pm – 4:00 pm

Value Automation Success – Scaling Value Throughout the Customer Journey

The Lifecycle Value Excellence Award winner is announced; Award recipient shares their experience and factors that led to their success.

4:00 pm – 4:10 pm

2026 Value-Automation Buyer’s Guide

A session presented by Bernie Lawrence providing an overview of the Value Automation Buyer’s Guide, including how to best use/navigate it, access the online version, and share the offline edition.

4:10 pm – 4:20 pm

Sponsor Alley Pit Stop Giveaway Drawing and Recognition

Fuel up for the finish with a Sponsor Alley pit stop—featuring a giveaway drawing for racing-themed prizes and recognition of the Value Passport winners.

4:20 pm – 4:30 pm

Wrap-up: Accelerating into the Outcome Economy with Value-led Growth

Finish strong with final recognitions, the day’s biggest insights, exclusive framework downloads, a special attendee-only offer, and a clear call to action to lead—and win—in an outcome economy with value-led growth.

4:30 pm – 5:30 pm

Cocktail Hour

Unwind and connect during cocktail hour with great drinks, relaxed conversation, and the chance to build meaningful connections with event attendees, peers, and speakers.

READY TO CHAT ?

Looking to better communicate, quantify and activate your differentiating value? 
 
Partner with us to accelerate your value-led growth initiatives.